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Cost Per Click Explained by a PPC Specialist

Pay-per-click (PPC) advertising is a proven tactic for driving traffic to your website and generating valuable leads and sales.  As the name suggests, PPC works on a “cost-per-click” basis. This means you’ll be charged a fee every time a user clicks through from your ad on Google or Bing (Microsoft), in order to land on […]

Website Builders vs. Web Design Companies: Which Is Best?

In today’s online world, having a user-friendly, attractive and well-functioning website is pretty much essential for any business. However, anyone can register and design a cheap (or even free) website with no coding experience using a website builder. That being said, many businesses see their website as an investment, which is why they hire a […]

What Is a Landing Page and Why Are They Important?

As a digital marketing agency, b4b know all about providing our clients with the right tools to improve their lead generation. One of the best ways to maximise the return on your marketing investment is by adopting landing pages to convert more leads. About 1 in 10 people who visit a landing page will become […]

Which Domain Is Best for My Website: .co.uk, .co, or .uk?

The b4b marketing team often get asked if it’s best for website SEO to use the apparently new .uk and .co domains in place of the established .co.uk domain. The answer is simple: yes and no! Why is the .co domain popular in the UK? The first point to clarify is that .uk, .co and […]

Why Is UX an Essential Part of Your Web Design?

Creating user-friendly websites is what b4b does best. If your website isn’t built to be user-friendly, it risks losing browsers to other sites and – ultimately – your valuable website leads. But it isn’t just the browser you’re pleasing. UX is an essential part of your web design because it pleases Google, too. Google ranks […]

5 Common Social Media Marketing Mistakes

As one of b4b’s social media executives, I devise and implement social media strategies that build brand awareness and deliver results. In this blog, I’ll share five of the most common mistakes businesses make on social media. 1) Showing up on the wrong social media platforms When it comes to social media, it’s all about reaching […]

5 Reasons Why Good Web Design Is Important

As you look into redesigning your website or even creating a new website for your business, it can be challenging to know which areas to focus on, given the choice of options available. The truth is, good web design is a holistic thing. You need to be able to please both your audience and Google, […]

5 Reasons Your Business Will Benefit from an Animated Explainer Video

Video is one of the most powerful tools in your content marketing arsenal. Animated explainer videos, in particular, are a fantastic way to showcase your products or services. Here’s why: 1) They’re guaranteed to grab people’s attention The average person scrolling through social media or browsing the internet has an attention span of just eight […]

5 Reasons to Work with a Local Digital Marketing Agency

We outline some of the main benefits of outsourcing your marketing function (including SEO, social media, and PPC) to a specialist digital agency like b4b. 1) You’ll benefit from a team of marketing specialists When you work with a digital marketing agency, you gain access to a dedicated account manager and experienced team of marketing experts, who […]

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