The Latest b4b News and Marketing Industry Insights

In the past, Google offered a simple solution for businesses in need of a website: a basic, no-frills page built from their Business Profile information. These ‘one-pagers’ weren’t designed to climb search rankings, but they did a decent job of displaying key business details to potential customers. Google recently announced they’re shutting down these websites […]

We are delighted to announce that our brand new media studio is now available to hire to media professionals across the South. The expansive infinity cove studio and facilities on the Albany Business Park in Poole, Dorset have been created primarily for our in-house media team who provide photography, video and animation services, and now […]

Photo left to right: Studio Global Directors: Joe Broadbent, Sharon Parker & Darren Mooney with b4b Directors: Anthony Tilley, Hayley Baverstock & Richard LlewellynLet’s kick off 2024 with a bang – we’re thrilled to announce that we’ve acquired a major stake in the award-winning creative agency, Studio Global. This partnership will give both us and Studio Global […]

We’re thrilled to announce that Simon Sansome, founder of the b4b-developed accessibility app Snowball, has been selected as a finalist for the 2023 Santander X start-up awards! Simon pitched Snowball at the semi-finals in London, wowing the judges with his innovative app that allows users to rate and review venues for disability access. With tens of […]

In the ever-evolving world of SEO, there’s one acronym you need to be keeping your eye firmly on: E-E-A-T, standing for Expertise, Experience, Authoritativeness, and Trustworthiness. E-E-A-T has become a cornerstone in Google’s search quality guidelines, but what does it actually mean, and why is it important to your SEO strategy? Let’s find out.What is E-E-A-T?E-E-A-T is a […]

It will come as no surprise that customers want to get a clear look at what they’re paying for before they part with their cash. In fact, studies have shown that 75% of online shoppers rely on product photos when making purchasing decisions; that’s 75% of potential customers that you could lose if you don’t have the […]

Have you ever wondered how much of a difference videos really make when it comes to influencing customer conversions? Well, according to video marketing statistics, 89% of people say watching a video has convinced them to buy a product or service. As it turns out, they make quite a difference indeed!Think about your own marketing strategy – […]

Ah, the good old ‘About Us’ page – the page that tells your customers who you are, what you’re all about, and why you’re all about it.Unfortunately, there’s always been a notion that ‘About Us’ pages don’t pack a punch. They don’t have the flashy appeal of the homepage, the practicality of a contact page, […]

Since their introduction in the 1980s, mobile phones have revolutionised the way we live our lives. They’ve become our constant companions, providing us with a wealth of information at our fingertips. From surfing the web to listening to music, there’s so much they can offer – you can even use them to make calls! (Who […]

With the number of smart speakers in homes on the rise, the number of people using voice search is predicted to increase significantly over the course of 2018. It is therefore important that your business understand the nuances of voice search and tailors its marketing strategy to include voice search optimisation. It’s impossible to deny […]