the latest b4b news and marketing industry insights

Text is a valuable tool, but it’s often videos that capture attention, inform, and inspire best. They offer a unique blend of visuals and sound that can’t be replicated with words alone, which is why they’ve become a cornerstone of modern marketing. At b4b, we’re dedicated to helping your business reach its full potential. Below, […]

Growing your YouTube channel just got easier! YouTube has rolled out a new feature that lets you promote your videos directly within YouTube Studio. This is a game-changer for creators who want to expand their reach and engagement without diving into the complexities of Google Ads. At b4b, we always keep our finger on the […]

Have you ever wondered how much of a difference videos really make when it comes to influencing customer conversions? Well, according to video marketing statistics, 89% of people say watching a video has convinced them to buy a product or service. As it turns out, they make quite a difference indeed! Think about your own marketing strategy […]

Video is one of the most powerful tools in your content marketing arsenal. Animated explainer videos, in particular, are a fantastic way to showcase your products or services. Here’s why: 1) They’re guaranteed to grab people’s attention The average person scrolling through social media or browsing the internet has an attention span of just eight […]

Think that you don’t need to utilise video content as part of your marketing strategy? Think again. Video content is fast becoming an essential element of any marketing campaign and in fact 52% of marketing professionals worldwide name video as the type of content with the best ROI. Video content marketing has never been more […]