Matthew East /
Media Manager
Text is a valuable tool, but it’s often videos that capture attention, inform, and inspire best. They offer a unique blend of visuals and sound that can’t be replicated with words alone, which is why they’ve become a cornerstone of modern marketing.
At b4b, we’re dedicated to helping your business reach its full potential. Below, we explore what video production is and why it’s a must-have for your marketing strategy!
What is video production?
In the simplest terms, video production is about capturing visual content to create long or short-form videos. This can range from a quick video shot on your smartphone to a carefully planned and produced video from a marketing firm (like b4b)!
Why does your company need video content?
Video content can be a powerful tool for your business, helping you stand out from the competition and connect with your target market. Here’s what it can help you do:
Engage and inform your customers
Humans are visual creatures, which is why video content grabs a customer’s attention so much more effectively than text or images. Video ads on Facebook, for example, can get up to 47% more clicks than image ads, making them a powerful way to generate excitement about your products or services. Additionally, video content allows you to track exactly when viewers engage or lose interest, helping you fine-tune your messaging to better meet your customers’ needs.
Not only do videos grab attention, but they also keep your audience engaged and informed about your products. Since our brains process visual information up to 60,000 times faster than text, video is an ideal medium for delivering important messages and setting the right tone with your audience.
Boost SEO and online visibility
Videos can be a powerful tool for boosting organic search traffic – studies show that including them on your site can increase traffic by up to 41%! This is because videos are engaging, improve SEO, and strengthen your brand. When viewers watch your videos, they spend more time on your site, which tells Google that your content is valuable. Optimising your videos with relevant keywords can further boost your search engine rankings.
Strengthen the brand identity
Video content is a powerful way to showcase your brand’s personality and give your company a friendly face. This not helps your business stand out in a crowded market, fosters an emotional connection with your customers, and makes it easier for your target audience to differentiate your brand from others. While in-house videos can contribute to this, professional video production services add an extra layer of credibility to your online presence.
Improve social media engagement
Engaging videos that encourage comments are more likely to spark interaction, leading to more shares, likes, and further comments. High engagement on these posts fosters a sense of community around your brand. Additionally, with the convenience of mobile access, your videos can be watched on the go, allowing you to connect with your audience anywhere, which further boosts the chances of generating meaningful engagement from your customers.
Make a splash with b4b’s expert videography!
Whether you’re looking to boost organic growth, reach a new audience, or just aren’t sure where to start, the media team at b4b are here to help! We’ll create an effective video strategy that conveys your message and engages your ideal clients. By combining state-of-the-art ground and aerial recording equipment, years of videography experience, and a fully personalised approach tailored to your brand identity, we’ll create stunning videos that elevate your online presence to the next level.
Get in touch online or give us a call on 01202 684400 today!
