The Latest b4b News and Marketing Industry Insights

The Complete Guide to LinkedIn Marketing in 2026: Strategy, Content, Ads and ROILinkedIn has changed more in the past eighteen months than in the previous five years combined. A new AI ranking system, a crackdown on engagement bait and a rapid shift towards video mean the tactics that worked in 2021 will quietly sink your […]

Your website might look great but understanding how customers navigate and engage with it is key to generating leads, calls or sales. Metrics vary by site type: an ecommerce site with a large catalogue should see more pages per session than a service-based site driving calls or forms. Since Google Analytics moved from Universal Analytics […]

Updated 2026 Every few months, someone declares email marketing dead. Every few months, the data says otherwise. The channel works reliably, which makes it all the more frustrating when it doesn’t work for you.The culprits are usually the same. A list nobody actively signed up for, a single blast to everyone on it, and open […]

Spend any time at a trade show, and the problem becomes obvious. Branded merchandise piles up at the end of every stand, including pens, stress balls, and USB sticks; most of which go home with nobody. The businesses that ordered it will never know whether a single recipient remembered the logo a week later, because […]

July gave the nation its annual dose of Wimbledon, that peculiar fortnight where the whole country pretends to understand tennis scoring, eats more strawberries than the rest of the year combined, and collectively agrees not to mention the weather, win or lose. Jannik Sinner lifted the trophy, someone got engaged on Centre Court, and somewhere […]

Organic search is getting harder to read. Rankings that used to translate reliably to traffic now sometimes deliver fewer clicks than they used to, and UK businesses are right to wonder why. Well, the map that most businesses are working from only shows one of three territories. That’s right. Search now surfaces results across three […]

Most businesses spend real money getting a customer to buy. The Google Ads, the SEO content, and the website that’s designed to convert. Then the order ships in a plain brown box, and the customer doesn’t come back. The gap between a polished digital presence and an undistinguished delivery is one of the most common […]

Most local businesses have a Google Business Profile. They’ve confirmed their address, added their phone number, and even uploaded a few photos. Yet when someone searches nearby for exactly what that business offers, it’s nowhere to be found in the map pack. To add insult to injury, a competitor with fewer reviews and a thinner […]

35°C, a Met Office red warning across Dorset, and the hottest June day on record. It was the kind of heat where the office fans waved a white flag, and someone seriously suggested moving the morning stand-up into the sea. June 2026 turned up the temperature, and that was before the World Cup got involved.See, […]

Your brand voice is working on you constantly, whether you’ve defined it or not. Every email, social post, and web page your business puts out shapes how customers experience you, and if those touchpoints sound like they were written by three different people on three different days, trust erodes quietly. Keeping a consistent brand voice […]