The Latest b4b News and Marketing Industry Insights

We’ve all been there. You land on a website, look for something simple like prices or opening times, and can’t find it. The menu has 14 options, half of them sound the same, and the page you need is hiding in the footer, so you give up and go elsewhere.Most websites don’t start out like […]

September has a habit of turning up fashionably late, then trying to make up for lost time all at once. The school run traffic came back with a vengeance, London Fashion Week swept through the capital in a blur of oversized sunglasses, and the autumn equinox quietly flicked the switch on shorter days and jumper […]

Organic reach on social media has fallen sharply in recent years, and the platforms now reward paid promotion, video and content that sparks real conversation over the odd company update. That shift means brand presentation on social media is no longer about posting often and hoping for the best. It’s about having a clear strategy […]

Most businesses rely on dozens of small, repetitive tasks every day, like sending customer emails, updating spreadsheets, assigning enquiries, chasing invoices, and posting content. Individually, these tasks can seem minor, but collectively, they consume significant time. Implementing automation removes those manual steps. By connecting your business systems and defining clear triggers, routine processes can run […]

Updated 2026 A managing director we spoke to recently described his last agency relationship in one sentence: “They were brilliant at talking and terrible at doing.” He’d spent 14 months, a reasonable budget, and a fair amount of goodwill finding that out the hard way.By the time he moved on, the business had lost ground […]

August is traditionally the month where inboxes get quieter, out-of-offices multiply and everyone collectively agrees to pick things up in September. The solar eclipse may have been a slight disappointment if you forgot the glasses, but things at b4b certainly weren’t. Momentum picked up considerably this month, with seven new websites going live, new clients coming on board and plenty happening across marketing, software, media and promotions. Apparently, […]

The Complete Guide to LinkedIn Marketing in 2026: Strategy, Content, Ads and ROILinkedIn has changed more in the past eighteen months than in the previous five years combined. A new AI ranking system, a crackdown on engagement bait and a rapid shift towards video mean the tactics that worked in 2021 will quietly sink your […]

Your website might look great but understanding how customers navigate and engage with it is key to generating leads, calls or sales. Metrics vary by site type: an ecommerce site with a large catalogue should see more pages per session than a service-based site driving calls or forms. Since Google Analytics moved from Universal Analytics […]

Updated 2026 Every few months, someone declares email marketing dead. Every few months, the data says otherwise. The channel works reliably, which makes it all the more frustrating when it doesn’t work for you.The culprits are usually the same. A list nobody actively signed up for, a single blast to everyone on it, and open […]

Spend any time at a trade show, and the problem becomes obvious. Branded merchandise piles up at the end of every stand, including pens, stress balls, and USB sticks; most of which go home with nobody. The businesses that ordered it will never know whether a single recipient remembered the logo a week later, because […]