The Latest b4b News and Marketing Industry Insights

Most local businesses have a Google Business Profile. They’ve confirmed their address, added their phone number, and even uploaded a few photos. Yet when someone searches nearby for exactly what that business offers, it’s nowhere to be found in the map pack. To add insult to injury, a competitor with fewer reviews and a thinner […]

35°C, a Met Office red warning across Dorset, and the hottest June day on record. It was the kind of heat where the office fans waved a white flag, and someone seriously suggested moving the morning stand-up into the sea. June 2026 turned up the temperature, and that was before the World Cup got involved.See, […]

Most businesses treat email marketing like a spare room. Useful in theory, ignored in practice, occasionally tidied up before someone important visits. That’s a mistake, and the return on investment (ROI) data makes it an expensive one. The problem isn’t that email doesn’t work. It’s that most campaigns are built poorly with no segmentation, no […]

Your brand voice is working on you constantly, whether you’ve defined it or not. Every email, social post, and web page your business puts out shapes how customers experience you, and if those touchpoints sound like they were written by three different people on three different days, trust erodes quietly. Keeping a consistent brand voice […]

Updated 2026 If your website looks the part and your marketing is running, inconsistent enquiries can feel frustrating. A common gap is understanding what the benefits of SEO are and how it improves online discoverability.For many organisations, the answer determines whether their marketing compounds or plateaus. If your website does not appear when prospects search, […]

At b4b Marketing, we’re passionate about supporting organisations that make a real difference in our local community. That’s why, as part of our Charity of the Year partnership, we were delighted to help Dorset children’s charity Amelia’s Rainbow launch a brand-new website.Donating a New Website for Our Charity of the YearAlongside a series of fundraising […]

Blossom on the trees, a Bank Holiday that disappears before you’ve decided what to do with it, and a diary that somehow fills itself faster than any other month of the year. It must be May! Between the team launching two new websites, launching the first b4b Social Lab, celebrating four workiversaries, and heading back to the karting circuit for Round 2 […]

Most businesses adopting AI-generated content are not cutting corners. They’re just trying to move faster. The problem is that the types of content that AI makes easiest to produce at scale are the ones Google has become most effective at penalising. That and the lag between publishing and performance collapse can run to 12 months […]

A business brings on a marketing executive. Within a few months, there is more work than one person can manage. The website needs updating. Google Ads need attention. Social media is falling behind. The hire was the right idea. The structure around it was not.One employee can cost well over £50,000 a year once salary, […]

Updated 2026 The Importance of Strong Photography for Your BrandMost businesses underestimate how much weak imagery is holding them back. A stock photo that has appeared on dozens of other websites tells a visitor nothing specific about who you are or why they should trust you.Worse yet, customers increasingly recognise stock imagery for what it […]