the latest b4b news and marketing industry insights

One of the most important choices a business can face revolves around the type of software used to drive operations. Should you opt for off-the-shelf solutions or invest in bespoke software that is tailored specifically to your unique requirements? While both options have their merits, the decision often depends on your business’s specific needs, goals, […]

Autumn is in the air, and with it comes red leaves, cosy jumpers, and pumpkin spice everything. Let’s soak up the last few days of sunshine and dive into what’s new at b4b! We’ve taken on several new clients this month, including Arden White! They specialise in proactive technical recruitment solutions for a diverse range […]

Text is a valuable tool, but it’s often videos that capture attention, inform, and inspire best. They offer a unique blend of visuals and sound that can’t be replicated with words alone, which is why they’ve become a cornerstone of modern marketing. At b4b, we’re dedicated to helping your business reach its full potential. Below, […]

When embarking on a new software or app development journey, the discovery phase is often the unsung hero behind the project’s success. This critical first step sets the foundation for everything that follows, ensuring that your solution effectively meets your requirements. What is the discovery phase? The discovery phase is the initial stage in the […]

Being active on social media is key to boosting your online visibility, but managing multiple accounts can be a major headache. Luckily, there are plenty of social media management tools available to simplify your workflow and help you optimise your strategy, no matter how big or small your business is. At b4b, we always strive […]

In the fast-paced world of business, customer relationships are at the heart of success. Effectively managing these relationships can be the key to driving growth, especially when retaining existing customers is five times more cost-effective than acquiring new ones. This is where a customer relationship management (CRM) system comes into play. While off-the-shelf CRM solutions […]

Beaches are packed, cheeks are red, and summer is in full swing! The b4b team haven’t let soaking up the sun get in the way of delivering amazing results for our clients. Let’s check out what we’ve been up to! Launching Off Our Web team have been hard at work building some seriously impressive websites […]

The b4b Software team are delighted to announce the launch of their new business management platform aimed at trades businesses with mobile workforces. The aptly named RemoteWorkr is the latest project to go live for the software team at b4b, the Poole-based marketing and software agency. It’s a tried-and-tested job management system that seamlessly integrates […]

In today’s competitive business landscape, efficiency and adaptability are crucial for success. One way to achieve these goals is by implementing a bespoke business management system. Unlike off-the-shelf solutions, bespoke systems are tailored specifically to your business needs, providing unique advantages that can significantly enhance your operations. Here, we explore the top 10 benefits of […]

Artificial intelligence (AI) as we know it was born in the 1950s, and it’s been quietly revolutionising everything from finance to healthcare ever since. Of course, it’s not until the last few years that things have really picked up speed. A wave of advancements in machine learning algorithms and deep learning has let machines learn […]