The Latest b4b News and Marketing Industry Insights

What Is Paid Social Media & How Does It Accelerate Brands?Social media plays a role at every stage of how people discover and assess brands. For businesses, the challenge is reaching the right audiences consistently, without relying on organic reach that can fluctuate without warning.Paid social media is paid advertising on social platforms that allows […]

January never eases anyone in, especially down here in Dorset. We’ve got cold mornings, grey skies, Blue Monday on the calendar. Floods that turned commutes into white water rafting. Still, here at b4b, we keep the wheels moving. We all showed up, got stuck in, and kept our projects progressing.  We kicked off 2026 with new website launches, long-standing client work, […]

It’s getting harder to judge content quality because search results are full of pages that look good and read well but don’t say much. With more AI-generated content, a polished appearance doesn’t guarantee value. Search engines now focus more on clarity, usefulness, and signs that real people created the content.Problems with content quality usually appear […]

We get it, running a business means juggling a hundred priorities at once, and password security often slips down the list. From our experience working with clients across a wide range of sectors (and dealing with their passwords), it’s clear that many still underestimate just how critical strong password practices are. But with so much […]

Influencer Marketing Infuses Authenticity with ImpactConnect smarter, engage deeper, and transform your growth narrative.Gone are the days when brands could rely solely on traditional ads to connect with their audience. Consumers today crave authenticity, and influencers are leading the charge. From nano influencers with cult followings to viral TikTok creators, influencer marketing has reshaped how […]

Ho-ho-ho-hows about that? In December, Anthony Tilley, our Managing Director, was awarded The Osborne Award by peer2peer. More on that later, but what a standout way to close the year on a high, and what a year it’s been!  From the b4b Apprentice in April, to muddy miles for charity in June and July, our summer party on the water in September, and a Dragons’ Den investment win […]

When organic traffic dips or content underperforms, pinpointing the cause can be difficult. Technical issues, like broken links or incorrect indexing, often go unnoticed. However, they can severely impact your website’s performance. Without precise data, it’s challenging to know where to focus your Search Engine Optimisation (SEO) efforts.Google Search Console (GSC) helps address this issue.It’s […]

AI is no longer a futuristic novelty; it’s already reshaping how businesses operate, from improving customer engagement and streamlining internal processes, to helping teams make smarter data-driven decisions. If you’re wondering how your business could benefit from AI beyond just a single use case, read on. The right AI tools can deliver value across many […]

November might be all about bonfires, fireworks, and Guy Fawkes, but the brightest sparks were a little closer to home. The Snowball Community’s accessibility app, designed and built by our software team, secured an £80,000 investment from all five Dragons on BBC’s Dragons’ Den, setting the tone for a standout month (but more on that later). Add new websites […]