Home / News

the latest b4b news and marketing industry insights

We understand how important it is to stay on top of changes in the industry. Keep up to date with the latest marketing trends by reading our blog stories. Never miss an update from us by subscribing to our newsletter.

all posts

Top 5 Tips for Improving Your PPC Campaigns

In the world of digital marketing, optimising your PPC (Pay-Per-Click) campaigns is essential to maximise your return on investment. With the right strategies, you can drive more traffic, generate leads, and boost sales effectively. By adopting the right strategy PPC and SEO can be used together to increase web site traffic and conversions. Here are […]

2024 Top SEO trends

In the ever-evolving world of SEO, staying ahead of the curve is essential. Throughout 2023 Artificial Intelligence with the introduction of Chat GPT and AI content writing tools and image and video generation really gained momentum and is continuing to advance at an alarming rate within 2024. Several key trends are set to dominate the […]

How YouTube is simplifying ad campaign creation

Growing your YouTube channel just got easier! YouTube has rolled out a new feature that lets you promote your videos directly within YouTube Studio. This is a game-changer for creators who want to expand their reach and engagement without diving into the complexities of Google Ads. At b4b, we always keep our finger on the […]

b4b Go Green to Support Forest Holme Hospice Charity

Poole-based digital agency, b4b Marketing, has thrown its support behind Forest Holme Hospice as its charity for 2024 and the team are well on their way to reaching their target of £1,000 for the year. The local agency, which specialises in marketing, software, websites and media, has already taken part in various initiatives so far […]

Unlock the Power of TV Advertising: Join Us at our Sky AdSmart Event!

b4b, along with partner agency Studio Global, is thrilled to extend a warm invitation to all marketing professionals and businesses in the South to join us at our upcoming Sky AdSmart event. We’ve teamed up with Sky AdSmart to showcase the potential of TV advertising and how AdSmart allows businesses of all shapes and sizes […]

All you need to know about Google Business Profile websites shutting down

In the past, Google offered a simple solution for businesses in need of a website: a basic, no-frills page built from their Business Profile information. These ‘one-pagers’ weren’t designed to climb search rankings, but they did a decent job of displaying key business details to potential customers. Google recently announced they’re shutting down these websites […]

b4b launches new media studio

We are delighted to announce that our brand new media studio is now available to hire to media professionals across the South. The expansive infinity cove studio and facilities on the Albany Business Park in Poole, Dorset have been created primarily for our in-house media team who provide photography, video and animation services, and now […]

b4b acquires a major stake in Studio Global!

Photo left to right: Studio Global Directors: Joe Broadbent, Sharon Parker & Darren Mooney with b4b Directors: Anthony Tilley, Hayley Baverstock & Richard LlewellynLet’s kick off 2024 with a bang – we’re thrilled to announce that we’ve acquired a major stake in the award-winning creative agency, Studio Global. This partnership will give both us and Studio Global […]

Understanding E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness

In the ever-evolving world of SEO, there’s one acronym you need to be keeping your eye firmly on: E-E-A-T, standing for Expertise, Experience, Authoritativeness, and Trustworthiness. E-E-A-T has become a cornerstone in Google’s search quality guidelines, but what does it actually mean, and why is it important to your SEO strategy? Let’s find out. What is E-E-A-T? E-E-A-T […]

b4b marketing

01202 684400
[email protected]
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

our Google reviews

4.9

social media

Be the first one to know about discounts, offers, news, giveaways and events