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The Latest b4b News and Marketing Industry Insights

We understand how important it is to stay on top of changes in the industry. Keep up to date with the latest marketing trends by reading our blog stories. 

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b4b News – November Roundup 2025

November might be all about bonfires, fireworks, and Guy Fawkes, but the brightest sparks were a little closer to home. The Snowball Community’s accessibility app, designed and built by our software team, secured an £80,000 investment from all five Dragons on BBC’s Dragons’ Den, setting the tone for a standout month (but more on that later). Add new websites […]

The Formula Behind a Successful Christmas Ad in 2025

It’s Christmaaaaaaaaaaas!When was the last time a festive advert made you drop your phone-scrolling thumb and actually watch to the end? A successful Christmas ad 2025 has that power. It grabs attention faster than a reduced-price panettone, builds real emotional connection, and leaves people knowing exactly what the brand stands for. This year’s stars include […]

How do I get more Followers?

We get asked this all the time.Looking to grow your Instagram following?You’re not alone and this might just help. Below are a range of practical tips for increasing engagement, reaching new audiences, and building a loyal following on social media, all while staying true to your brand and working within your capacity.Whether you’re a small […]

What Makes Sustainable Websites Better for Business Growth?

A sustainable website prioritises performance, efficiency, and long-term value. It uses fewer resources, runs smoothly under pressure, and minimises environmental impact across its lifecycle. Thoughtful design and development choices reduce page weight, improve load speed, and support a stable user experience on every device and connection.Digital services now form a measurable part of an organisation’s […]

Google Ads Visualisation

The Benefits of PPC for Businesses

Struggling to generate quality leads or sales online? You’re not alone. Many businesses face the challenge of standing out in an increasingly crowded digital marketplace. With organic reach declining across search engines and social platforms, businesses need faster, more predictable ways to reach their target audience.That’s where pay-per-click advertising comes in. Unlike traditional marketing channels […]

b4b News – October Roundup 2025

Darkness falls across the land . . . but at b4b, we rise with cameras and keyboards in hand. October had us conjuring up client success stories and hosting networking nights that were anything but dead quiet. From STAC’s standout strategy to Bizpedia’s BTS action and some pet-friendly socials, we’ve been frightfully busy. Our team have […]

Snowball on Dragons Den

b4b Celebrates Dragons’ Den Investment

Poole-based digital marketing and software agency, b4b, is celebrating the success of one of its clients after their mobile app, built by b4b’s expert software team, achieved a major milestone by securing an £80,000 investment split between all five Dragons on the BBC’s hit programme Dragon’s Den.Snowball is an innovative mobile app for iOS and […]

What is Google Analytics? A Guide for Digital Marketers

Google Analytics is a free tool that offers digital marketers in-depth insights into how their website performs. It monitors everything, from website traffic to user behaviour. It also helps marketers track conversions and fine-tune their campaigns.Yet, with all the data Google Analytics provides, knowing how to use it with Search Engine Optimisation (SEO) is essential […]

Festive Season Social Media

Maximising your festive season: Social media strategies for UK businesses

As the festive season approaches, UK businesses have a prime opportunity to engage customers and boost sales. With the right social media strategies, you can create memorable experiences that resonate with your audience. Here are some expert tips from b4b’s social media marketing team to help you make the most of this festive period.1. Start […]

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Marketing vs Advertising: Understanding the difference and why it matters for your business

At b4b, we often hear businesses use the terms marketing and advertising as if they’re interchangeable. While they’re closely connected, they serve distinct purposes and require different strategies – especially if you’re aiming for long-term, sustainable success.Understanding the difference between the two isn’t just a matter of semantics. It’s a strategic advantage that helps businesses […]

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