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The Latest b4b News and Marketing Industry Insights

We understand how important it is to stay on top of changes in the industry. Keep up to date with the latest marketing trends by reading our blog stories. 

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b4b News – January Roundup 2025

We’ve finally got to the end of the month. For some, this might feel like a miracle but at b4b we think it has flown by as a busy month to start the year off. So, what’s been happening over here? Website Launch Our web development team have had a strong start to the year, […]

ecommerce website

The Benefits of a Custom E-Commerce Solution

Whilst off-the-shelf e-commerce platforms offer convenience, they often come with limitations that can hinder growth, user experience, and brand identity. Custom e-commerce solutions provide a fully-tailored approach, offering flexibility, scalability, and a competitive edge. Here’s why investing in a bespoke e-commerce system could be the best decision for your business. 1. A More Tailored User […]

How TikTok and Instagram shops took over in 2024 and why your business can’t afford to miss out in 2025

In 2024, TikTok and Instagram transformed from mere social media platforms into bustling digital marketplaces, making it easier than ever for users to shop while they scroll. In the UK, TikTok Shop’s active sellers doubled to over 200,000 businesses, with daily sales skyrocketing by 93%.Instagram wasn’t left behind; with nearly 35 million UK users, 44% […]

Facebook’s major metric shift

Facebook’s major metric shift: What “Views” as the primary focus means for UK businesses

In a game-changing announcement, Meta has revealed that Facebook will now prioritise “Views” as its primary content metric, aligning with Instagram’s recent shift. This move marks a significant evolution in how success is measured on these platforms, steering the focus away from impressions and towards engagement. But what does this really mean for businesses in […]

What Is PPC? A Beginner’s Guide to Pay-Per-Click Ads

Updated 2025 What Is PPC? A Beginner’s Guide to Pay-Per-Click Ads Does your business struggle to stand out online? With 96% of search users never going past the first page, a low search ranking could cause you to lose your customers to competitors. This is where Pay-Per-Click (PPC) advertising shines. PPC gives businesses immediate visibility. […]

UX design planning

The Importance of UX Design in Software Development

Whether you’re building software for consumers or your own team, ensuring it’s intuitive and user-friendly is critical. A well-executed user experience (UX) design can improve adoption rates, enhance user satisfaction, and help you avoid the need for potentially costly redesigns further down the line. In this blog post, we’ll explore why good UX design is […]

December 2024 Roundup

b4b News – December Roundup

As we bid farewell to 2024, December proved to be a month filled with achievements and celebrations for the b4b team. Here’s a look back at our highlights: Website Launches Our Web development team was on fire, delivering nine new websites for our clients. Notable launches include: The New Lawn Company: Showcasing their premium lawn […]

MVP

Why a Minimum Viable Product (MVP) is Key to Startup Success

For startups venturing into the world of software and apps, building a Minimum Viable Product (MVP) is a strategic move that can make or break your product. An MVP focuses on delivering the core functionalities of your product, enabling you to test its viability with minimal investment. In this blog post, we’ll explore why developing […]

November 2024 Roundup

b4b News – November Roundup

Feeling festive yet? Christmas is just around the corner, so let’s get into the celebratory spirit by taking a look back at all the fantastic things b4b accomplished last month! Website launches Our Web team has been on a roll this month, with plenty of new website launches to celebrate. Here are some of their […]

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b4b marketing

01202 684400
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Poole, Dorset, BH17 7BX

Our Google Reviews

4.9

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