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How to Win at Social Media

Having a strong social media presence has become a crucial element of any brand’s marketing strategy. In a study by Sprout Social, it was discovered that 90% of people will buy from brands they follow on social media. So how does social media work? Just having a presence on social media accounts isn’t the answer. Adopting the wrong social […]

Social Media Product Photos That Boost Sales and Exposure

In the early days of Instagram, the app was a simple playground for artistic photography – a scenic landscape here, an arty travel shot there (and maybe a Rise filter to pull the whole thing together) – ah, how things have changed in the 13 years since its launch! Nowadays, Instagram is awash with brands […]

5 Common Social Media Marketing Mistakes

As one of b4b’s social media executives, I devise and implement social media strategies that build brand awareness and deliver results. In this blog, I’ll share five of the most common mistakes businesses make on social media. 1) Showing up on the wrong social media platforms When it comes to social media, it’s all about reaching […]

Why Your Business Needs Social Media Marketing

Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness. What is social media marketing? Social media marketing is the act of creating engaging content to promote your business on various social media platforms such as Facebook, Instagram and LinkedIn. It’s all about meeting your target audience and customers […]

4 Tips for Utilising LinkedIn Marketing

Heard how LinkedIn is the number one site for b2b marketing but struggling to see results? These four simple tips for an effective LinkedIn strategy will help grow your network and ultimately, your business. LinkedIn is great for promoting both yourself and your business. When used well, LinkedIn is a powerful influencing marketing tool that can […]

Influencer Marketing: The Rise of the Micro-Influencer

Influencer marketing has seen a major shift away from macro-influencers, as brands look to micro-influencers to create a valuable brand community. We tell you everything you need to know. Why macro-influencers have lost their allure Macro-influencers have begun to lose the trust of their followers. From buying fake followers and selling gifted items on Depop a […]

Social Video: What Makes a Killer Timeline Video

Smash your social media marketing goals with video. Not sure where to begin? Our social media pros explore the features that make a killer timeline video (and we share some helpful tips along the way). Free pizza! Now that I have your attention, let’s talk about the very first thing that makes a great timeline video. No, […]

Clubhouse: The Newbie on the Social Scene

We give you the lowdown on Clubhouse, the new invitation-only social media app that everyone is talking about. What is Clubhouse? It’s the new and highly exclusive members-only social media app that recently launched, in a bid to give us a bit of a social life in 2021! It is currently only available to those […]

Is It Time for TikTok?

Think TikTok is just a social media fad? Think again. With over 800 million monthly active users, an average daily view time of 52 minutes and an increasingly diverse audience, TikTok is the hottest social media platform on the block. Simple videos tend to perform the best; think cats jumping over stacks of loo roll, […]

How to Present Your Brand on Social Media

Social media is quickly taking over the world with platforms such as Facebook, Instagram, Twitter, and LinkedIn playing a big part in both personal and business use across the globe. Facebook is the biggest social network currently, with 1.55 billion active monthly users every business should have an account and be engaging with their customers. How […]

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