The Latest b4b News and Marketing Industry Insights

Updated 2026 Planning your social media marketing often starts with good intentions. You post regularly, test ideas, and aim to stay visible across platforms. Over time, it becomes harder to prioritise what matters or connect activity to measurable outcomes.Without clear direction, content can drift away from wider campaigns, making it harder to build momentum or […]

What Is Paid Social Media & How Does It Accelerate Brands?Social media plays a role at every stage of how people discover and assess brands. For businesses, the challenge is reaching the right audiences consistently, without relying on organic reach that can fluctuate without warning.Paid social media is paid advertising on social platforms that allows […]

Influencer Marketing Infuses Authenticity with ImpactConnect smarter, engage deeper, and transform your growth narrative.Gone are the days when brands could rely solely on traditional ads to connect with their audience. Consumers today crave authenticity, and influencers are leading the charge. From nano influencers with cult followings to viral TikTok creators, influencer marketing has reshaped how […]

We get asked this all the time.Looking to grow your Instagram following?You’re not alone and this might just help. Below are a range of practical tips for increasing engagement, reaching new audiences, and building a loyal following on social media, all while staying true to your brand and working within your capacity.Whether you’re a small […]

As the festive season approaches, UK businesses have a prime opportunity to engage customers and boost sales. With the right social media strategies, you can create memorable experiences that resonate with your audience. Here are some expert tips from b4b’s social media marketing team to help you make the most of this festive period.1. Start […]

You’re on your lunch break. One hand on your phone, the other on a sandwich. Static graphic? Skip. Mini essay? Scroll on. A moving, captioned clip? You stop, you watch, you click. Right there is the conversion power of video marketing on social media.It isn’t guesswork, either. According to Wyzowl’s 2025 Video Marketing Report, 84 […]

Meta’s just rolled out a fresh batch of updates to its advertising tools and if you’re a business owner, this one’s worth paying attention to. The spotlight is firmly on messaging, with a big push towards WhatsApp. Why? Because more and more of your customers are chatting in DMs instead of posting on their feeds.Here’s […]

If you haven’t yet explored LinkedIn advertising, it might be time to reconsider. With over 44.6 million members in the U.K. alone, over 1 billion members worldwide, and growing engagement, LinkedIn offers a strong opportunity for advertisers looking to reach decision-makers and professionals in a business context.In fact, LinkedIn is now the number one platform […]

In the ever-evolving world of digital marketing, visibility is everything. And now, there’s a new opportunity on the horizon that UK businesses can’t afford to ignore: Instagram posts are being displayed in Google search results.Yes, you read that right. The content you share on Instagram, from eye-catching product shots to behind-the-scenes stories, is becoming more […]