The Latest b4b News and Marketing Industry Insights

The world of social media continues to evolve at an incredible pace, with major platforms rolling out new features to enhance engagement with your customers and improve their content discovery. As of February 2025, Instagram and X (formerly Twitter) have introduced significant updates that businesses in the UK should be leveraging to stay ahead of […]

In 2024, TikTok and Instagram transformed from mere social media platforms into bustling digital marketplaces, making it easier than ever for users to shop while they scroll. In the UK, TikTok Shop’s active sellers doubled to over 200,000 businesses, with daily sales skyrocketing by 93%.Instagram wasn’t left behind; with nearly 35 million UK users, 44% […]

In a game-changing announcement, Meta has revealed that Facebook will now prioritise “Views” as its primary content metric, aligning with Instagram’s recent shift. This move marks a significant evolution in how success is measured on these platforms, steering the focus away from impressions and towards engagement. But what does this really mean for businesses in […]

Social media is always changing, which means brands are constantly finding new ways to connect with their audiences. At b4b, we’re all about keeping an eye on the latest trends so our clients can stay ahead of the game. In today’s blog, we’re diving into one of the hottest trends in social media: short-form video […]

Being active on social media is key to boosting your online visibility, but managing multiple accounts can be a major headache. Luckily, there are plenty of social media management tools available to simplify your workflow and help you optimise your strategy, no matter how big or small your business is. At b4b, we always strive […]

Growing your YouTube channel just got easier! YouTube has rolled out a new feature that lets you promote your videos directly within YouTube Studio. This is a game-changer for creators who want to expand their reach and engagement without diving into the complexities of Google Ads. At b4b, we always keep our finger on the […]

Having a strong social media presence has become a crucial element of any brand’s marketing strategy. In a study by Sprout Social, it was discovered that 90% of people will buy from brands they follow on social media.So how does social media work?Just having a presence on social media accounts isn’t the answer. Adopting the wrong social media approach […]

In the early days of Instagram, the app was a simple playground for artistic photography – a scenic landscape here, an arty travel shot there (and maybe a Rise filter to pull the whole thing together) – ah, how things have changed in the 13 years since its launch!Nowadays, Instagram is awash with brands using […]

As one of b4b’s social media executives, I devise and implement social media strategies that build brand awareness and deliver results. In this blog, I’ll share five of the most common mistakes businesses make on social media. 1) Showing up on the wrong social media platforms When it comes to social media, it’s all about reaching […]

Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness. What is social media marketing? Social media marketing is the act of creating engaging content to promote your business on various social media platforms such as Facebook, Instagram and LinkedIn. It’s all about meeting your target audience and customers […]