The Latest b4b News and Marketing Industry Insights

Organic reach on social media has fallen sharply in recent years, and the platforms now reward paid promotion, video and content that sparks real conversation over the odd company update. That shift means brand presentation on social media is no longer about posting often and hoping for the best. It’s about having a clear strategy […]

The Complete Guide to LinkedIn Marketing in 2026: Strategy, Content, Ads and ROILinkedIn has changed more in the past eighteen months than in the previous five years combined. A new AI ranking system, a crackdown on engagement bait and a rapid shift towards video mean the tactics that worked in 2021 will quietly sink your […]

Updated 2026 Planning your social media marketing often starts with good intentions. You post regularly, test ideas, and aim to stay visible across platforms. Over time, it becomes harder to prioritise what matters or connect activity to measurable outcomes.Without clear direction, content can drift away from wider campaigns, making it harder to build momentum or […]

Micro-influencer marketing, partnering with creators who typically have 10,000 to 100,000 engaged followers in a specific niche, remains one of the highest-ROI channels available to brands in 2026. Industry benchmarking puts micro-influencer campaigns at 5 to 8 times return on spend, driven by lower cost-per-engagement and higher trust than macro or celebrity endorsements. Here’s what’s […]

What Is Paid Social Media & How Does It Accelerate Brands?Social media plays a role at every stage of how people discover and assess brands. For businesses, the challenge is reaching the right audiences consistently, without relying on organic reach that can fluctuate without warning.Paid social media is paid advertising on social platforms that allows […]

Influencer Marketing Infuses Authenticity with ImpactConnect smarter, engage deeper, and transform your growth narrative.Gone are the days when brands could rely solely on traditional ads to connect with their audience. Consumers today crave authenticity, and influencers are leading the charge. From nano influencers with cult followings to viral TikTok creators, influencer marketing has reshaped how […]

We get asked this all the time.Looking to grow your Instagram following?You’re not alone and this might just help. Below are a range of practical tips for increasing engagement, reaching new audiences, and building a loyal following on social media, all while staying true to your brand and working within your capacity.Whether you’re a small […]

As the festive season approaches, UK businesses have a prime opportunity to engage customers and boost sales. With the right social media strategies, you can create memorable experiences that resonate with your audience. Here are some expert tips from b4b’s social media marketing team to help you make the most of this festive period.1. Start […]

You’re on your lunch break. One hand on your phone, the other on a sandwich. Static graphic? Skip. Mini essay? Scroll on. A moving, captioned clip? You stop, you watch, you click. Right there is the conversion power of video marketing on social media.It isn’t guesswork, either. According to Wyzowl’s 2025 Video Marketing Report, 84 […]