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web UX

Having a website that is well made and user-friendly can set you ahead of the competition. We don’t just create websites that look great – they work great too.


delivering an unrivalled user experience

User Experience (UX) is the process our web and software teams use to create websites and apps that provide relevant and intuitive experiences to users.

This involves consideration to the entire customer acquisition and buying process and involves our brand & strategy department as well as other areas of expertise within b4b including digital marketing and content.

The design of the customer journey experience includes aspects of branding, graphic design, usability and function. We advise our clients that the goal of good UX is to help users do what they want to do quickly and efficiently when interacting with their business.

b4b Marketing have brought our website firmly into the 21st Century! It was desperate for a redesign and b4b provided us with a fantastic new website at a really reasonable cost. The whole team are really friendly and nothing was too much trouble.

Lorna Clark, Bournemouth Land Rover

our web projects

Explore our web development portfolio, showcasing our creative and technical expertise.

web design and photography for Streetwise HR
Streetwise HR
NBN Branding, Web Design & Email Marketing
Nurturing by Nature
mobile app and website development
PGS eSports
new website design for Key Drummond Estate Agents
Key Drummond Estate Agents

"A really nice friendly team"

A very professional outfit who want to work with you to help you to grow your business. They had a great understanding of our company and our goals. We were particularly impressed with the communication and how they project managed every stage. A really nice friendly team, we would like to thank Anthony, Shannon, Miranda, Lisa and many others who have assisted us in the team.


"we’ve seen a huge volume of website traffic increase"

We use B4B across a number of our businesses and achieve excellent results as promised through SEO and PPC campaigns. Having dealt with them for a number of years, we’ve seen a huge volume of website traffic increase under their watch and guidance and always keen to push new ideas to present more business. Highly recommend all the team.

Trade Price Conservatories

"Their attention to detail was excellent!"

b4b were commissioned to rewrite our website from scratch which was a time-consuming and in depth process. Their attention to detail was excellent and every member of staff we dealt with was enthusiastic and passionate about their roles. We are extremely happy with the end result and love working with them as our website management and social media partner.

Stairway Joinery

"Excellent development and great marketing services"

Hospitality Rewards have used B4B services for 3 years now. I can honestly say they are a pleasure to work with. As a start-up business we needed a hard-working, friendly company and B4B is just that. Excellent development and great marketing services. We will continue to use them.

Hospitality Rewards

"We are so happy we made the move to B4B!!"

We decided to go with B4B after a few years with other marketing companies. I could tell after the first introduction to the team that B4B was for us. They have the top specialist is all forms of marketing so can handle absolutely everything under one roof. We are so happy we made the move to B4B!!

Garden Room Solutions

"A great team at B4B have kept us informed throughout"

We engaged B4B to build our website and run our marketing package and have been working with them for over a year. We are really happy with the outcomes, a professional website that works well and is bringing in an increasing amount of leads. A great team at B4B have kept us informed throughout the process and worked with us to deliver exactly what we needed.

Total Gas & Heating

"Would highly recommend!"

We have used B4B for a number of years now for our websites and bespoke CRM systems. Their dedicated teams have always delivered to ensure our targets are reached with regular communication and updates being key to achieving those. Would highly recommend!

Carpet Barn Bed Store
UX design process

Understanding the customer journey

At b4b we believe that the key to good UX is a deep understanding of our clients’ customers, as well as their needs and wants at each stage of the customer journey. We engage the expertise of our software department to scope and robustly analyse customer touchpoints throughout the customer journey using our business process modelling methodology.

There are many elements that make up the UX design process, including (but not limited to):


  • Competitor benchmarking. This involves looking at competitors' websites to assess what they're doing well... and what they're not! 
  • Online surveys to get feedback on the client's current website
  • Discussions with the client to ascertain what they believe the problems with their current website or app are
  • User testing and interviews to see what people think of the experience when using the client's website/app
  • Affinity diagrams and customer journey map. This uses the data gathered from user tests to form observations and understand pain points and positive interactions throughout the user journey
  • Empathy mapping

Studies confirm that poorly functioning websites negatively impact levels of engagement, demonstrating higher bounce rates and lower conversions. Find out more about why UX is an essential part of your web design on the b4b blog. 

Our in-house web developers deliver unparalleled web UX for our clients’ customers. To discuss your requirements, please contact us on 01202 684400.

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01202 684400
[email protected]
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

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