Hospitality Marketing Services
At b4b, we help hotels, restaurants, pubs and travel brands with data-driven marketing.
At b4b, we help hotels, restaurants, pubs and travel brands with data-driven marketing.
At b4b, we understand the unique challenges facing hospitality businesses. Whether you run a hotel, restaurant, or tourism business, your success relies on a few key factors. Our tailored solutions are designed to help you:
Increase organic traffic and search visibility to bring in ready-to-buy customers through SEO.
Optimise product pages and site structure to improve conversion rates and reduce bounce rates.
Expand reach with multi-channel marketing, integrating PPC, social media, and email campaigns.
Reduce cart abandonment rates with targeted email marketing and retargeting strategies.
Maximise your return on investment by analysing customer behaviour and refining ad spend.
Build a memorable brand identity through consistent messaging and high-quality content.
Leverage social commerce to drive sales via Instagram, TikTok, and Facebook Shopping.
Use advanced analytics and AI-driven insights to enhance targeting and audience segmentation.
Improve customer retention with loyalty programmes, remarketing campaigns, and personalised offers.
Stay ahead of the competition by adopting the latest SEO, PPC, and AI-driven automation innovations.
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b4b's hospitality marketing solutions can draw customers to their next stay or dining experience. Our services include:
Guests search online before they book, so make sure they find you first. Our SEO strategies boost rankings, increase visibility, and attract more direct traffic to your website.
Be the first choice when travellers are ready to book. Our targeted PPC ads put your hospitality business at the top of search results, delivering fast, measurable results.
A strong social media presence keeps your business in front of potential guests. We make content that grabs attention, sparks interaction, and boosts direct bookings.
First impressions matter. Our bespoke design and print services produce striking brochures, menus, and signage. These elements elevate your brand and enrich the guest experience.
Stay connected with your guests beyond their stay. Our email campaigns promote exclusive deals and share personalised recommendations. Turn first-time visitors into loyal customers.
A trusted reputation is your greatest asset. We help secure press coverage, build brand credibility, and get your business noticed in the right places.
Take back control of your bookings and maximise your revenue with b4b.
Are third-party booking platforms cutting into your profits? Online travel agencies (OTAs) like Booking.com and Expedia offer exposure, but they also take up to 25% in commission fees—reducing your profit margins and limiting your control over guest relationships. The more you rely on them, the harder it becomes to build a sustainable, long-term marketing strategy that drives direct bookings.
With 72% of UK travellers browsing online before they book, your guest attraction must have a high search ranking and an appealing website. Hospitality businesses that fail to invest in marketing risk losing out to competitors with stronger online visibility.
Relying solely on OTAs can cut your profits, making building brand loyalty and retaining repeat guests difficult. However, a strong hospitality marketing strategy helps businesses boost direct bookings, guest engagement, and profitability.
With over a decade of experience, Toby has worked closely with various hospitality brands. For example, since 2020, he's provided marketing consultancy and services for Palmers Brewery. Toby's been a key part of helping them expand brand reach, generate 'run-a-pub' enquiries, and connect with new audiences. His expertise spans SEO, content marketing, paid advertising, and website strategy—helping hospitality businesses stand out in a competitive industry.
Nicole has over 10 years of experience in the Leisure and Hospitality sector and has worked with a broad range of businesses. These include visitor attractions, restaurants, holiday parks, and letting agencies. Nicole's background includes roles at Sykes Cottages, Waterside Holiday Group, Kingston Mauward, Merlin Entertainment, and Haven. At b4b, Nicole works with clients to refine their marketing strategies. She also ensures projects are completed on time and on schedule and that client KPIs are exceeded. For hospitality clients, Nicole likes to get into the data of their seasonality.
Hospitality Rewards have used b4b services for 3 years now. I can honestly say they are a pleasure to work with. As a start-up business we needed a hard-working, friendly company and b4b is just that. Excellent development and great marketing services. We will continue to use them.
Hospitality marketing helps businesses depend less on OTAs and boost direct bookings. This leads to higher profits and better control over guest relationships. According to VisitBritain, 76% of UK travellers researching online before booking, a strong digital presence is essential. (VisitBritain). SEO, PPC, social media strategies, and website optimisation help businesses attract organic traffic. This way, they engage with potential guests and turn visits into direct bookings. Without a solid hospitality marketing strategy, your competitors will attract more bookings. Those with better online visibility will gain a larger share of the market.
SEO ensures that your website ranks higher in search engine results. It can boost your visibility for searches like “best boutique hotels in Dorset” or “top-rated restaurants in Bournemouth.” Did you know that 89% of travellers start their booking journey with Google? This means that if you’re not on the first page, you’re losing potential guests. SEO helps hospitality businesses attract organic traffic. It does this by optimising website content, metadata, local SEO listings, and mobile performance. So you can increase direct bookings without relying on costly paid ads or third-party commissions.
PPC advertising offers fast visibility in search engine results. It helps your business appear ahead of competitors when travellers search for hotels or dining options. Unlike SEO, which takes time to build, PPC campaigns drive immediate traffic and bookings. Paid advertising allows for precise targeting. Businesses can connect with specific demographics, locations, and interests. A good PPC campaign, like Google Ads and social media ads, can bring a great return on investment. Businesses often see over 40% more direct bookings from targeted ads. Read more: What Is PPC? A Beginner’s Guide to Pay-Per-Click Ads.
Social media is a potent tool for hospitality marketing. It helps businesses boost brand awareness, connect with guests, and drive bookings. Platforms like Instagram, TikTok, and Facebook are great for sharing guest experiences, behind-the-scenes content, and promotions. User-generated content and influencer collaborations can significantly boost organic reach and credibility. Businesses using TikTok for marketing have experienced a 30% increase in direct bookings. This demonstrates the platform's significant impact. Social media lets companies advertise directly to travellers looking for places to stay or eat. For more insights, see How TikTok and Instagram Shops Took Over in 2024.
To reduce reliance on OTAs, businesses must focus on building a strong direct booking strategy. This includes SEO optimisation, PPC advertising, a conversion-focused website, and compelling direct booking incentives. Companies can boost direct bookings by making their websites easier to use and providing exclusive perks. Retargeting campaigns can also bring back users who previously visited the site but booked elsewhere. A strong digital marketing strategy helps businesses manage their bookings. This can increase profits and build brand loyalty. It also prevents losing money to commission-heavy OTAs.
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX
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01202 684400
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX
Sign up to receive a regular roundup of our news, articles, and exciting industry insights
