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Social Media Marketing That Delivers Results

Social media marketing can be a minefield. Let us help you navigate the ever-changing social landscape with a strategy aligned with your business goals.

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Brands We’re Trusted by…

All Eyes on Your Business

Social media can change the game for your business, but only if you know how to play your hand right. If you want to win where others fold, you need a team that knows the online world inside and out.

That’s where b4b comes in.

For over 15 years, we've been helping businesses across the South of England get seen on Facebook, Instagram, X, LinkedIn, TikTok and beyond.

Since 2021 alone, we've:

Helped hundreds of companies connect with over 9 million people on Meta
Created social media content that's been viewed over 41 million times
Successfully managed ad budgets totalling more than £1.4 million

And we’re just getting started.

Want to know more about what we do? Get in touch with us online or give us a call on 01202 684400, and find out what a difference our winning strategies can make to your business.

How We Can Help

We’re more than just social media managers. Our digital marketing experts take a complete, hands-on approach to getting to know your brand and helping it shine across all platforms. Every campaign we create is tailored to your unique goals, using our experience and insights to deliver results that make an impact.

Organic social media management
Paid social media advertising
Influencer marketing
LinkedIn prospecting
YouTube channel growth

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Social Media Packages

Social media shouldn’t feel like guesswork. It should be a consistent, measurable driver of brand awareness, engagement, and leads.

At b4b, we build social strategies that are grounded in your business goals, not just trends. Whether you need a reliable presence, a platform for growth, or a fully integrated brand and performance engine, our packages are designed to scale with you.

Each tier combines strategy, content, and performance thinking, so you’re not just posting more, you’re moving your audience somewhere meaningful. From foundational setup and consistent content, through to full-funnel paid campaigns and personal brand outreach, we focus on what actually delivers results.

Choose the level of support that matches where you are now and where you want to get to.

Social Essentials

Package 1

£600

plus VAT

Strategy and setup
One‑off onboarding and goals workshop.
Audit and optimisation of up to 2 platforms (e.g. Facebook, Instagram or LinkedIn).
Content and posting
Up to 8 feed posts per month across up to 2 platforms (around 2 posts per week).
Branded static graphics based on existing brand guidelines, plus caption writing and basic hashtag/topic research.
Community and monitoring
Monitoring of comments and messages on managed platforms during business hours with agreed escalation.
Reporting
Simple monthly performance summary (key metrics, best posts, 2–3 practical next steps).

Select Plan

Growth Accelerator

Package 2

£1,100

plus VAT (6 or 12‑month term)

Strategy and planning
Kick‑off strategy session including competitor review and audience definition.
Rolling monthly content calendar aligned to campaigns and offers.
Platforms and content
Management of up to 3 platforms (e.g. Facebook, Instagram, LinkedIn or TikTok).
Up to 12 feed posts per month across those platforms (roughly 3 posts per week).
Mix of static graphics, simple carousels and light video edits from client‑supplied footage or existing media assets.
Paid social (always‑on light campaigns)
Setup and management of simple paid campaigns or boosted posts.
Recommended minimum ad spend from £350/month (billed directly to platforms and not included in fee).
Community and optimisation
Weekday monitoring and engagement on all managed channels.
Ongoing optimisation of timing, formats and targeting based on performance.
Reporting and review
Monthly performance dashboard plus a short written insights section.
Quarterly review call to tie social activity back to wider marketing and web performance.

Select Plan

Brand & Performance Pro

Package 3

£2,200

plus VAT (12‑month minimum)

Strategy and creative
Full social strategy covering brand messaging pillars, personas and channel roles.
Quarterly campaign concepts and hooks, aligned to launches, events or key commercial moments.
Platforms and content
Management of up to 4 platforms (e.g. Facebook, Instagram, LinkedIn, YouTube/TikTok).
Up to 16 feed posts per month in total across platforms (no more than this, to protect quality and strategic focus).
Inclusion of stories on primary platforms (e.g. Instagram/Facebook) to support campaigns, repurpose content, and increase touchpoints.
Access to premium content formats where needed (e.g. edited short‑form video from existing footage, bespoke carousels and story sequences).
Discounted rates for supporting media services (customer case studies, team photoshoots, aerial drone content etc.)
Paid performance
Creation and ongoing management of full-funnel paid social (awareness, consideration, conversion and retargeting) across chosen platforms.
Integration with website tracking/conversions and coordination with your wider digital activity.
Recommended minimum ad spend from £500/month (billed directly to platforms and not included in fee).
Personal LinkedIn AI outreach
AI‑assisted outreach and nurturing for one agreed personal LinkedIn profile (e.g. founder or sales lead).
Includes message framework creation, ICP definition, and weekly batches of connection requests and follow‑ups in line with platform best practice (with client approval on tone and limits).
Community and reporting
Proactive engagement and audience building on key platforms.
Advanced monthly reporting including funnel‑level insights where data is available, plus quarterly strategic review sessions.

Select Plan

*plus VAT, Terms & Conditions Apply

What We Can Help You Achieve

At b4b, we combine years of experience with a passion for delivering next-level results. We know the ins and outs of content creation, social listening, audience targeting, and campaign management, and will use this expertise to create data-led strategies that make an impact.

Our team includes specialists for each platform - Facebook, Instagram, TikTok, LinkedIn, and Pinterest - so we know exactly what clicks with audiences on every channel.

Here’s what we can do:

Boost your brand’s visibility, whether in your local area, across the country, or even worldwide
Connect with both new and existing customers
Boost trust in your brand with case studies, reviews, and team updates
Increase traffic to your website and generate more enquiries
Build a strong, loyal online community

Want to get the best results? We recommend pairing our social media marketing with other strategies like media, SEO and PPC. This keeps your brand in the spotlight across all digital channels, making sure you're always front and centre for potential customers on search engines and social media.

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Meet Our Social Media Team

Julian Butterworth

Lead Videographer

Dani Blythe

Senior Social Media Specialist

Matt Wade

Senior Social Media Executive

Ella Musselwhite

Junior Social Media Specialist

Matthew East

Media Manager

Emily Ryan

Social Media Specialist

How It Works

Our social media services follow a structured, step-by-step approach, making sure your campaigns are both effective and a perfect fit for your brand. Here’s how we make it happen for you:

Getting to Know Your Brand

The first step in any successful social media campaign is understanding your business. During this initial discovery phase, we carry out in-depth discussions to learn about your brand, products, services, target audience, and key objectives. This discovery process involves:

Understanding brand values and vision: We dive deep into your brand’s ethos, voice, and positioning in the market so we can stay consistent across all social platforms.
Competitor and industry analysis: We examine your competitors and industry trends to identify gaps, opportunities, and effective strategies that we can leverage for your brand.
Defining target audience: We assess your ideal customer profiles to help guide our content creation and targeting strategies. This lets us reach the right people with the right message.

Strategy Document Creation

Once we’ve got a full understanding of your brand and goals, we create a customised social media strategy to map out the path to success. This document lays out our approach and helps keep both our team and yours in sync with the campaign goals. Here’s what our strategy documents include:

Content themes and pillars: Based on your brand identity, we outline specific themes and content pillars that will guide our social media efforts, such as educational posts, product highlights, and community engagement.
Platform-specific tactics: Recognising that each social platform has its unique dynamics, we design customised strategies for Facebook, Instagram, TikTok, LinkedIn, and Pinterest, optimising content and messaging for each.
KPIs and success metrics: We establish clear performance indicators for each platform to measure campaign effectiveness and keep progress transparent.

Content Calendar & Creation

Once we've nailed down the strategy, we develop a content calendar tailored to your specific goals. This calendar provides a month-by-month outline of upcoming posts, themes, and any ad campaigns. Here’s how we proceed:

Content calendar planning: We schedule posts to optimise engagement, taking into account seasonal trends, holidays, and platform-specific best practices.
Creative content drafting: We create visually compelling and impactful content, from attention-grabbing images and videos to engaging captions that align with your brand’s tone.
Client review and approval: We believe in working together. You’ll have the option to preview and provide feedback on all content drafts before we post anything, so you can be sure every post meets your expectations and adheres to your brand guidelines.

Approval and Communication Channels

Your satisfaction is at the heart of what we do. After drafting content, we make sure communication is easy and open for approvals, feedback, and updates. Here’s how:

Content review process: We set aside a dedicated time for you to review and approve content, so there’s plenty of room for tweaks before anything goes live.
Regular updates: We add you to a dedicated WhatsApp group chat with your b4b team. We use this chat to share real-time updates, discuss campaign progress, and answer any questions, so you’re always in the loop.

Campaign Execution and Management

Once you’re happy with the content and campaign plan and ready to launch, we handle everything from scheduling to publishing. This includes:

Strategy post timing: Each post goes out at the best time, strategically optimised to get maximum engagement from your audience.
Real-time adjustments: Our team actively tracks engagement, trends, and user responses throughout the month, making updates on the fly to keep content relevant and impactful.
Community engagement: We don’t just post content - we build an active community around your brand by jumping in to respond to comments, manage messages, and handle inquiries with a friendly, professional touch.

Detailed Monthly Reporting and Insights

Every month, we send you an easy-to-navigate report that details your social media performance and the progress we’re making together. Here’s what you can expect:

Analytics-driven reporting: We break down essential metrics like engagement, reach, impressions, follower growth, and conversions. Our reports highlight top-performing posts and key campaign moments, giving you a straightforward look at what’s working.
Campaign evaluation and recommendations: Our monthly reports also include an honest look at what’s going well and where we can improve. We’ll offer tailored recommendations for upcoming content, trends to explore, and ways to boost your results even further.
Strategic insights and next steps: We adjust our approach based on performance insights laid out in the last report, keeping your brand aligned with your goals and continuously moving towards long-term success.

Showcase

Social Media Projects

Explore our social media portfolio, showcasing our creative and technical expertise.

SEO, MailChimp, Meta & PPC Ads for John Bright Fencing

John Bright Fencing

New Restaurant Website, Media, & Marketing for Hot Rocks

Hot Rocks

Web Design, SEO and Social Media for Arden White

Arden White

SEO, PPC, social media, and e-shots for Collins Nets

Collins Nets

view more case studies

Ready to Grow on Social?

Thanks to our deep understanding of each social platform and our knack for staying ahead of trends, we’re able to create powerful, customised social media strategies that make your business stand out.

Reach out online or give us a call on 01202 684400 to find out how we can drive your success on social media (and beyond)!

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