Arden White: Powering Recruitment for High-Performance Industries
Arden White is a trusted recruitment agency for the likes of F1, Aerospace, and Defence. Yet, since 2018, they have faced a challenge: how do they stand out in niche, competitive markets while meeting clients' high standards? With over 75 years of expertise, their engineers-turned-recruiters excel at finding talent for the most demanding roles. However, even an agency with their pedigree needs a solid digital space to connect with clients and candidates in today's tough market. That’s where b4b stepped in. Arden White tasked us with creating a sleek, high-functioning website. That and implementing SEO, managing social media, and producing branded workwear. Here's what we've helped them achieve so far!

A modern, user-friendly website is the foundation of any successful digital presence. Yet, for Arden White, it was critical that their website didn't just reflect their technical expertise. They also wanted to streamline the recruitment process for both candidates and clients.
We designed a bold site that mirrored the high-performance industries Arden White serves. The layout emphasised ease of navigation, making it simple for users to explore job listings or learn more about the company’s expertise. Integrated job listings allowed candidates to browse and apply for vacancies directly. Meanwhile, the site's responsive design ensured seamless performance across all devices.
To support their operations, we built the site on WordPress, a flexible content management system (CMS). This enabled Arden White to easily update job listings and content without having to have any technical expertise. Best yet, it is aligned with the UK Government's digital accessibility standards and is inclusive for all users.
A visually stunning website means little without the visibility to attract visitors. That’s why we implemented a comprehensive SEO strategy to help Arden White connect with its niche audiences. Our keyword research found terms like "Motorsport recruitment agency" and "Aerospace engineering jobs." These informed our approach to optimising existing content and creating new, user-focused content. Our work improved rankings for industry-specific search terms. It also addressed common questions from candidates and clients, helping establish Arden White as a leader in high-performance recruitment.
Behind the scenes, we made crucial updates to enhance the site’s performance. This included improving crawlability to ensure search engines could index the site. We also set about increasing page load speeds for better user experience and search rankings. Our specialists also optimised mobile usability to cater to the growing mobile-first audience. Arden White is now better equipped to capitalise on the rising demand for skilled workers in Aerospace—an industry that contributes over £31 billion annually to the UK economy.


A cohesive brand identity extends beyond digital platforms. We created branded workwear for Arden White to enhance their new website and marketing strategies. Branded uniforms help reinforce professionalism during client meetings and industry events. They also produce a strong visual identity and make their team instantly recognisable. Yes, digital branding is essential. However, tangible branding elements like workwear build trust and leave lasting impressions. It's a valuable asset in sectors where relationships are key. This mix of branding ensured a unified, professional image for Arden White in all interactions.
Social media sites like Facebook, LinkedIn, and X are great for engaging niche audiences. For Arden White, we developed a strategy tailored to their dual audiences of candidates and clients.
We aimed to create engaging posts to boost their online presence. These included job ads, industry insights, and client testimonials. One LinkedIn post highlighting a Motorsport job opportunity received significant engagement and applications. This strategy improved visibility and established Arden White as a thought leader in high-performance recruitment. These efforts amplified their visibility among hiring managers and candidates alike, proving the value of B2B social strategies.


Since the site’s launch in November 2024, Arden White has achieved remarkable results. Within the first few months, it attracted over 2,000 new users, representing a 40% increase in traffic compared to its previous site. Clients and candidates have praised the site for its modern design, easy navigation, and professional look.
Arden White is now positioned as a leader in recruitment for high-performance industries, ready to meet growing demand. Your business deserves the same transformation Arden White achieved. Discover your potential with b4b. Don’t let your competitors get ahead while you wait. Contact us for a free consultation; no commitment is needed.
Get in touch below or call 01202 684400 to start creating your digital strategy today.