what are the benefits of PR?

There’s no point achieving something great as a business if nobody hears about it. Use your stories as a springboard to success with an effective PR campaign. The PR specialists at b4b can help boost your brand’s image through engaging newspaper articles, stories and features – both online and in print.

Whilst advertising your products and services online is a highly valuable tool, maintaining a respectable, authoritative brand image is equally important. Through third-party marketing channels, you can reach a completely new demographic of people and are more likely to be viewed as trustworthy by readers.

Press releases in newspapers are among the most credible forms of advertising there are and can do wonders for your brand’s image. At b4b, our PR specialists take the time to get to know your business objectives and will generate ideas to help you get noticed both locally and nationwide. Contact us today to arrange a consultation.

explore our PR packages

discuss how our PR packages could benefit your business

pr packages for every business

A good reputation is something that many businesses take for granted, and a poor one can be very difficult to recover from. That’s why it is important that you start presenting your brand in the right way.

PR is all about getting potential clients and customers to view your business in a favourable light, so they are happy to engage in business with you. Our PR team can draft engaging content on your behalf and use our enviable list of media contacts to get your voice heard. We can also organise accompanying photography and provide a regular report on clippings and coverage secured.

We have close ties with news outlets (as well as bloggers and influencers), and have helped many clients over the years to boost their public image through PR. Have something to shout about? Contact us today to discuss your requirements on 01202 684400.

For prices and to discuss how our PR packages could benefit your business, please get in touch with us today on 01202 684400.

web design & development for Morrish Homes
Morrish Homes
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Dinosaurs in the Park
Website & Integrated Marketing – Client Croft Preservation
Croft Preservation
website design & digital marketing for Chalet Heavenly
Chalet Heavenly

b4buzz

    Generate buzz for your business.

    • Discovery call or meeting to discuss your aims – for example, are you celebrating a milestone, launching a product, or promoting an event?
    • PR strategy and research. We'll compile a list of target publications and identify whether to take the local or national angle. We'll also identify bloggers and influencers to reach out to.
    • 1 x press release tailored to different audiences – eg. to bloggers and local and national press/lifestyle & consumer magazines (as applicable). Includes gathering relevant quotes.
    • Media relations – follow-up emails and calls with editors, bloggers and journalists.
    • Managing press invites – inviting press to attend your event, managing the guest list, and following up with them after the event.
    • Reporting – identifying value of coverage received (based on what advertising in the publications would typically cost), gathering press clippings, and evaluating the overall success of the campaign.

b4breakthrough

    Break through the noise and make your voice heard.

    Includes everything in the b4buzz package plus the creation of a dedicated and engaging landing page on your website.

    This landing page is where our campaign will aim to drive visitors to, and will include a data capture form so they can register their interest in your business.

b4boundless

    Unlock the limitless potential of PR for your business.

    Includes everything in the b4breakthrough package plus a three-hour brand workshop (via Zoom or in person) to identify tone of voice, key messaging and a campaign slogan. You'll get a brand guidelines document at the end.

    The press release included in the b4boundless package is a deeper dive into consumer and/or industry insights, using your unique company data. We might also conduct an interview with a relevant expert, to help our findings carry extra weight. Using Google Trends, your website data, and other relevant sources to compile a unique, industry-leading report. Our designers will create supporting infographics.

    We'll carry out four hours per month of social listening and identify relevant viral posts and trends that we can capitalise on.

b4bespoke

    Bespoke add-ons:

    • Award applications – working with you to identify, write and submit applications to relevant industry awards.
    • Fully integrated social campaign – includes strategy, paid campaigns (priced separately on demand, including creation and optimisation), copywriting, on-brand graphics, hashtag research, scheduling, separate reporting. 
    • Outreach and community management on social media – monitoring social comments and connecting with target audience/bloggers/etc.
    • Photoshoot and/or video shoot to film promotional content – this can be used on social media (specialist social media shoots are available for creating Reels, TikTok content etc.), your landing page, as part of an exhibition stand – the possibilities are endless!
    • Creating a digital or printed press pack that showcases your company, product and other relevant information.
    • Product press pack – luxury branded rigid boxes designed to contain your product and other promotional items. These can be completely bespoke.
    • Crisis management – in the unlikely event of any PR challenges, we can be on hand (subject to a retainer) to craft official statements, respond to comments and provide an extra layer of community management.
    • Advertorial content – creation of supporting advertorial content, including researching relevant publications and finding solutions that suit your budget.
    • PR and social integrated influencer marketing – working closely with influencers on a strategy to promote your event, product or service.
    • Profiling and speaker opportunities – establishing you as thought leaders by identifying opportunities for you to speak at events, give comment in articles etc.
    • Creation of additional infographics and other design assets.
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b4b marketing

01202 684400
[email protected]
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

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