official media partnership with ESET UK

b4b marketing is proud to be the official media partner of ESET UK, a world-renowned leader in cybersecurity software!

Our collaboration began in October 2023, and it combines our media production expertise with ESET UK's commitment to digital security. Together, we're dedicated to boosting ESET UK's market visibility and showcasing their comprehensive range of cybersecurity solutions.

ESET is a global leader in cybersecurity, creating robust software solutions to protect against online dangers. Their products help:

• Keep banking and browsing safe
• Block phishing attacks
• Protect financial transactions
• Safeguard personal information
• Secure smartphones and smart homes from intruders
• Help keep children safe online

ESET UK were looking to strengthen their brand presence and relationships within the UK market. To achieve this, they needed a strategy to:

• Develop engaging, innovative content showcasing their varied product range
• Create materials that would attract top industry talent
• Strengthen collaborations with UK resellers
• Adapt their existing global brand assets for the UK market

While their Bratislava team successfully created content relevant to their local market, they struggled to connect with UK audiences. UK businesses and individuals needed cybersecurity information that was clear, engaging, and directly tackled their specific challenges - and that’s where we came in.

We tackled these challenges head-on with a multifaceted media approach. Our year-long campaign produced a wide range of materials to reach ESET UK’s audience, including:

• Our experienced videographers and editors transformed ESET's global product content into engaging, culturally relevant materials tailored for the UK market.
• We created compelling visual podcasts, including a standout episode featuring Dr Linda Papadopoulos for ESET's 'Think Twice' campaign. Filmed in London, this discussion delved into the serious issue of sexting among UK teens, offering insights and advice for parents.
• We produced informative videos demonstrating the benefits of ESET’s products in real-life situations for both customers and reseller partners.
• We collaborated with ESET's UK software partners to create videos highlighting their commitment to delivering high-quality cybersecurity solutions. These videos emphasised the value of the partnership and the support provided to combat emerging threats.
• We developed case studies showcasing how ESET's solutions have positively impacted businesses and individuals. These stories resonated with both potential customers and UK software partners.
• Our team captured the excitement of ESET's Annual Partner Conference and other key events through video and photography. This content was used to promote future events and enrich ESET's overall marketing materials.

The partnership between b4b marketing and ESET UK has yielded some impressive results:

• Thanks to our localised content and tailored media, ESET UK has significantly boosted its brand presence in the highly competitive UK market.
• Our engaging video assets have successfully captured the attention of both customers and software partners, driving increased interest in ESET’s solutions.
• By directly addressing their unique security challenges and priorities, we strengthened ESET’s connections with UK customers.

Building on the success of our current initiatives, b4b marketing and ESET UK are excited to deepen our partnership. We plan to expand our digital content offerings, experiment with new media formats, and further strengthen ESET's customer relationships through targeted marketing. We'll continue to elevate ESET's position as a cybersecurity leader, protecting digital lives and boosting customer satisfaction.