UGC & Influencer Campaigns | Managed End-to-End

UGC & Influencer Campaign Workshop

A free practical breakfast workshop for business owners and marketing teams who want to use UGC and influencer campaigns to build trust, improve content performance and generate stronger marketing results.

Hosted by Matthew East and Dani B Unfiltered

Space are limited so reserve for FREE place now!

Details

Free breakfast workshop
Thursday 25th June
8:30am - 10:30am
Smartbase, Christchurch
Arrival from 8am

Reserve your FREE place now!

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Campaigns Built on Trust, Not Just Reach

User-generated content (UGC) and influencer campaigns work because they borrow credibility. When a creator your audience already follows on social media recommends your product or service, it carries more weight than any ad you could run. The content feels real, and that is exactly what makes it perform.

At b4b, we manage the full process from strategy through to reporting, so your team is not left chasing creators, negotiating contracts or second-guessing whether content is on-brand.

Since we started running influencer and UGC campaigns, we have:

Worked with creators across Instagram, TikTok, YouTube and LinkedIn to reach audiences that paid ads alone cannot.
Managed campaigns for brands in retail, hospitality, e-commerce and professional services.
Delivered content that performs beyond the campaign itself, feeding into paid, owned and earned channels long after posting day.

Want to know more about what we do? Get in touch with us online or call us on 01202 684400 to find out what a difference a well-run influencer campaign can do for your business.

How We Work

We do not believe in rigid, one-size-fits-all packages. Every campaign is built around your brand, your audience and your objectives. Fees shift based on talent tier, platform, content volume, usage rights, timelines, and your risk appetite, which is why most specialist influencer agencies avoid flat-rate cards. Our own fees are simple and transparent. Campaign strategy, management and reporting are charged at a flat hourly rate, with creator and talent costs confirmed once the brief is agreed.

We define KPIs, agree on the right platforms and map out the content formats that will work hardest for your audience.
We identify and vet creators who align with your brand values and brief, from nano influencers through to larger community leaders.
We handle deliverables, timelines, usage rights, exclusivity and fees, giving you clear visibility of costs and approvals throughout.
We develop creator briefs, manage feedback rounds and keep content on-brand without losing each creator's authentic voice.
We coordinate posting schedules, paid amplification and whitelisting, keeping everything on time and on brand.
We track performance against agreed KPIs and feed those learnings directly into your next wave of activity.

If your campaign calls for higher-production assets alongside creator content, our in-house Media team can support on photography, video and animation.

Start Your Campaign

Guide Bundles

To simplify planning, we have created three guide bundles. These are starting points to help you understand the level of investment and support involved. Final costs are confirmed once we have agreed on creator tiers, deliverables, usage and any paid media. Creator fees and media budgets sit on top of management time and are the main driver of total campaign cost.

Start Your Campaign

Starter Creator Campaign

Ideal for brands testing UGC or influencer activity for the first time. A focused campaign with a small group of creators, built around one platform and a clear set of deliverables. If you want to see which creator types and content formats resonate with your audience, generate a bank of UGC for your own channels, or support a product drop or local launch, this is the right place to start.

Growth Creator Campaign

Designed for brands ready to build on what works. More creators, more formats and a stronger performance focus, with optional paid amplification and whitelisting to extend your reach further. Well-suited to brands driving sustained awareness and traffic, supporting national campaigns or seasonal peaks, or building always-on UGC that feeds into paid and owned channels.

Premium Creator Campaign

A full-service solution for brands making a statement. Multi-wave content, macro and mid-tier creators, integrated paid strategy and advanced reporting, built for major launches, hero campaigns or multi-market activity. The right choice for brands investing in long-term creator communities, multi-channel programmes or campaigns that need to perform across more than one market.

Starter Bundle

Management from

£1,500–£2,500

plus VAT + creator fees

Clear objectives, audience definition and platform selection.
A small group of nano and micro creators, typically 5–8.
One short-form video and one Story per creator.
One primary platform with optional cross-posting.
Core metrics reporting with clear next-step recommendations.
b4b management: usually 15–25 hours (£1,500–£2,500).
Creator fees: often from circa £2,000 upwards.
Optional paid amplification can be added once objectives are clear.

Select Plan

Growth Bundle

Management from

£3,000–£5,000

plus VAT + creator fees

Full campaign strategy, creative concept and content plan.
A larger pool of micro and mid-tier creators, typically 10–20 across one or two platforms.
A mix of Reels, TikToks, Stories, in-feed posts and UGC for paid use.
Optional paid amplification and creator whitelisting.
Detailed reporting, including content-level insights and recommendations.
b4b management: usually 30–50 hours (£3,000–£5,000).
Creator fees: from circa £7,000 upwards.
Paid media budgets can be added based on your performance goals.

Select Plan

Premium Bundle

Management from

£5,000–£9,000+

plus VAT + creator fees

Comprehensive strategy, creative platform and content ecosystem.
Micro, mid-tier and selective macro creators across multiple markets.
Multi-wave content, bespoke concepts and a significant UGC asset library.
Integrated paid strategy covering amplification, whitelisting and testing.
Advanced measurement, including custom reporting dashboards and insight sessions.
b4b management: usually 50–90+ hours (£5,000–£9,000+).
Creator fees: from circa £20,000 upwards.
Paid media budgets scoped to your objectives and channels.

Select Plan

*plus VAT. Terms & Conditions Apply

Why Choose b4b for UGC & Influencer Campaigns?

Full campaign management from strategy to final report.
Creator sourcing, vetting and contracting handled for you.
Transparent fees with no surprises on talent or media costs.
Content built to perform on the platform and repurpose across your wider mix.
A team that understands both the creative and the commercial side.

Whether this is your first influencer campaign or your tenth, we bring the structure, the contacts and the honest thinking that most brands find missing when they try to run this in-house. We are upfront about costs, timelines and what is realistically achievable at each level of investment.

Curious about what a campaign could look like for your brand? Let us show you.

Start Your Campaign