Forum Jewellers – digital marketing campaign

At the very beginning of our SEO campaign, we worked with the client to set out specific goals and targets for us to work towards as part of the optimisation of the Forum Jewellers’ website.

As local family jewellers, many of Forum’s target terms focus heavily on ‘engagement’ and ‘wedding rings’ in Poole and the surrounding areas. With a carefully thought-out strategy, well-written content and optimised product descriptions and URLs, we were quickly able to achieve page 1 rankings for such terms, coming second only to a national and very well-known brand.

In order to keep the website fresh and engaging, as well as promoting products in their best light, we also provided a photography service. Our in-house photographer was able to capture a selection of product images as well as shots of the Forum team and retail store which are now in use on the website, social media and are also high enough quality for use in print advertising.

Curating engaging content paired with eye-catching graphics, we’ve helped boost Forum’s social media presence and traffic to the website by running targeted advertising campaigns on Facebook.

Our Facebook lead ads, promoting products and incentives, have allowed us to generate new subscribers to Forum’s subscriber list.

With a carefully defined target audience, we’ve successfully increased interest in the brand from our client’s desired demographic and seen a rise in online sales as a result.

As well as running ads, we also provide social media support including graphics which elevate the Forum brand, ensuring consistency across all posts – whether shared by our team or by the client themselves.

Our email marketing campaign has helped to boost customer loyalty over time, allowing Forum to stay in touch with their customers by sending regular email campaigns to their existing database as well as promoting the brand to newly subscribed contacts. Our regularly scheduled emails provide a touchpoint for Forum with their customers, in turn nurturing their database and providing value in terms of quality content, promotions and special offers.

With a combination of catchy subject lines and engaging content, our email marketing campaign has resulted in a 47% increase in visits to the website via email compared to the previous year.