Web Design & Media for Saxton Scaffolding
Saxton Scaffolding
One Park. Five Channels. A Steady Flow of Sales Leads.
Merley House Holiday Park came to b4b with a beautiful park, a premium product and no social media presence to speak of. They needed a way to reach people who are serious about owning a holiday home in Dorset, and then to turn that interest into enquiries.
So we built a full-funnel marketing plan from the ground up. It covers social media, SEO, content, photography, video and ongoing website care, with every channel working towards one goal: qualified holiday home sales leads, every single month.
A Quick Intro to Merley House
Set in the scenic grounds of Merley House near Wimborne, Merley House Holiday Park has welcomed holidaymakers for more than 50 years. It’s an independent, family-run, owners-only park overlooking the Stour valley and Wimborne Minster, within easy reach of Poole, Bournemouth, the New Forest and the Jurassic Coast.
Owners can choose from holiday homes, lodges and log cabins, and enjoy facilities including an indoor pool, sauna and hot tubs. It’s a special place. The challenge was making sure the right people knew about it.
What We Were Asked to Do
- Build a social media presence from scratch and keep it active all year round
- Reach potential holiday home buyers, not just holidaymakers
- Improve Merley House’s visibility in Google for lodge and holiday home sales searches
- Create fresh photography and video that shows off the park and the Dorset lifestyle
- Keep the website fast, up to date and secure
The goal was simple: a joined-up marketing approach that brings in a steady flow of qualified sales leads, rather than a handful of disconnected campaigns.
What We Did
Social Media: Brand Presence, Built from Zero
We set up Merley House’s Instagram account and now manage it day to day. Regular organic content, seasonal imagery and careful profile management have grown the channel to over 400 followers, all of them local and lifestyle-led.
Paid social builds on that foundation. Our targeted Meta campaigns reach an average of 4,000+ people every month and drive 200+ link clicks to the website. In 2026 we introduced video to the creative mix, adding Reels and Stories alongside the image-led campaigns that were already performing well.
SEO & Content: Search Visibility That Keeps Growing
People thinking about buying a lodge do their research, and a lot of it starts on Google. Monthly SEO blog content and ongoing on-page optimisation have pushed Merley House onto page 1 for Dorset lodge sales searches.
The momentum is building. Search Console shows organic clicks up 28.3% and click-through rate up 33.5% in a single month, against a backdrop of 60,000+ search impressions every month.
Photography & Video: Media That Shows the Lifestyle
Buying a holiday home is an emotional decision. People want to picture themselves there. Our regular on-site photo and video shoots capture the park, the lodges and the surrounding Dorset countryside, building a growing library of lifestyle photography and video.
That library feeds into everything we do: the website, blog content and paid social. It’s also why video creative could be added to the Meta account for the first time this year.
Website Care: Kept Fast, Fresh and Secure
Great marketing only works if the website delivers. Alongside our campaigns, we maintain the Merley House website with regular content updates and ongoing security checks. Every visitor arriving from search, social or paid ads lands on a site that’s fast, current and safe.
What Changed?
Together, SEO, paid and organic social, and content are converting into direct enquiries.
The Results Speak for Themselves
- Website enquiry form submissions up 166.7% month-on-month
- Qualified holiday home sales leads registered every month, including prospects who are actively researching and others who are ready to view lodges
- Organic clicks up 28.3% and click-through rate up 33.5% in a single month
- Page 1 Google rankings for Dorset lodges for sale searches
These aren’t just likes and impressions. They’re real people, interested in owning a holiday home at Merley House.
So, What Did We Learn?
Holiday home sales don’t come from one channel working on its own. Social builds familiarity, search catches buyers when they’re ready to research, and strong lifestyle media gives both of them something worth clicking on. When every channel points to a fast, well-kept website, enquiries follow.
If you’re looking to grow lodge or holiday home sales at your park, we’d love to help. Get in touch with our team or give us a call on 01202 684400.
