Branding and Website Development for Wholesale Cakes

Wholesale Cakes, a supplier of high-quality, handmade baked goods for cafes and coffee shops, required a strong brand identity and an effective E-commerce platform to launch their online ordering process.

B4b was tasked with developing a professional brand and a user-friendly website that would show off their products, enhance their online presence, and simplify order management for their customers.

To create a welcoming and sophisticated brand identity, we designed a new logo and established a natural, warm colour palette featuring rich chocolate browns and soft beige tones. These colours were carefully chosen to reflect the handcrafted, high-quality nature of Wholesale Cakes' products whilst reinforcing a sense of reliability and tradition.

The branding ensures a consistent, professional, and easily recognisable presence across all marketing materials and digital assets.

To help showcase Wholesale Cakes’ delicious range of products, we provided high-quality product photography and videography services to supplement the design of the website:

• High-Resolution Photography – We captured each product in detail to highlight texture, colour, and presentation. This imagery was then used throughout the website on product listings and banners.
• Engaging Product Videos – We filmed promotional clips to answer FAQs and tell users more about Wholesale Cakes and how they work.
• Consistent Visual Identity – We ensured all imagery aligned with the established brand aesthetics for a polished and professional look.

Understanding the unique needs of Wholesale Cakes’ business model, we designed and developed a user-friendly E-commerce website using WordPress and WooCommerce:

• Seamless Ordering Process – Customers can effortlessly browse products, place orders, and manage repeat purchases through their account, ensuring a hassle-free buying experience.
• Intuitive Backend Management – The website's user-friendly dashboard enables the team to update product listings, manage orders, and implement promotional offers with ease.
• Discount Code Functionality - The discount code functionality allows Wholesale Cakes to run seasonal promotions, offer first-time customer discounts, and provide exclusive deals to returning buyers.
• Mobile-Optimised Design – The site is fully responsive, ensuring a smooth shopping experience across all devices, from desktops to mobile phones.

With a new brand identity, an intuitive E-commerce platform, and compelling product visuals, Wholesale Cakes is now equipped to thrive online. The new branding conveys warmth and trust, while the website’s seamless functionality enhances the ordering experience for customers.

The addition of high-quality photography and videography ensures that products are presented in their best light, driving customer engagement and sales. Wholesale Cakes is now well-positioned to expand its market reach and deliver exceptional service to its customers.