Video marketing has been a big deal for years, but 2025 has brought it to a whole new level. The biggest trend right now? Personalised video marketing. It’s the perfect way for small business owners to really connect with their audience, stand out from the competition, and see some serious results!

If the idea of diving into personalised video feels a bit overwhelming, don’t worry. You don’t have to figure it all out on your own – working with an experienced agency like us at b4b can make all the difference. Let me explain why.

Why the hype about Personalised Video Marketing?

These days, people don’t just want great products or services – they want to feel seen. Personalised video does just that. Imagine sending a quick video that uses your customer’s name, talks about something they’ve bought from you, or mentions their local area. It’s like speaking directly to them, and it works: 80% of people are more likely to buy from brands that offer personalised experiences.

Why now’s the time to jump in

There’s never been a better time to give personalised video a go. Here’s why:

1. Clever AI tools

Creating personalised videos on your own can take ages, but b4b’s team can make it super simple. Our AI-powered platforms allow us to customise videos in minutes, even adding in things like names or location-specific details.

2. Loads of customer data

If you’ve got a decent CRM system (or even a spreadsheet you’ve been keeping), you’ve probably got all the data you need to start personalising your videos.

3. Reliable connections

Thanks to 5G across most of the country and super-fast broadband in homes and offices, your customers are watching more videos online than ever. It’s the perfect chance to get your message in front of them with a polished, personal touch.

How you can make it work for your business

So, you’re sold on the idea of personalised video. But how do you actually make it happen? Here’s some simple steps we follow:

We understand your customers

We take some time to figure out who your audience is and what makes them tick. Using tools like Google Analytics or your social media insights can be a goldmine for this.

We identify an effective strategy

There are many personalised video options you can choose from to appeal to your customer – welcome videos, thank you videos, product or service recommendations, appointment reminders, customer testimonial requests and many more. We review your sales funnel and identify the most effective points to engage.

We pick the right platforms

Whether your customers are hanging out on YouTube, LinkedIn, or Instagram, make sure your videos are showing up where they spend their time.

Team up with the b4b experts

Let’s be honest – running a small business means you’re already wearing enough hats. This is where working with a digital marketing agency like b4b comes in handy. We’ll handle the nitty-gritty of video creation, data analysis, and strategy, so you can focus on running your business.

Measure and adjust

Don’t just set it and forget it. Keep an eye on your videos’ performance and tweak them as needed. We help you make sense of the numbers and refine your approach over time.

Small business wins with personalised video

Personalised video isn’t just for the big UK brands. Here are a couple of ways small businesses are smashing it:

  • Retail: A boutique shop in Manchester sent personalised thank-you videos to customers after they made a purchase. They also included tailored product recommendations and a discount code. Result? A 25% boost in repeat sales.
  • B2B: A software company in Hampshire personalised their demo invitations with each recipient’s name and company logo. Their open rates shot up by 40%, and conversions grew by 30%.

Imagine what it could do for your business.

Why b4b is your secret weapon

If all this sounds great but a bit intimidating, don’t panic. This is where b4b can help. We’ve got the tools, the expertise, plus the creative flair to help you make personalised video marketing a success – whether it’s crafting attention-grabbing content, analysing your audience, or fine-tuning your campaigns.

Partnering with us means you’ll get results without the stress. Plus, we can help you stay ahead of trends, so your marketing always feels fresh and relevant.

Ready to get started?

Personalised video marketing isn’t just a shiny new trend – it’s a proven way to grow your business in 2025. And with the right strategy (and the right partner), it’s easier than you think to make it work.

If you’re ready to explore how personalised video could transform your business, why not get in touch with us today? It might just be the best decision you make this year…