The Latest b4b News and Marketing Industry Insights

Every business requires a set of processes to function. From handling and fulfilling orders to onboarding clients, it’s easy for things to become overcomplicated, inconsistent, or redundant. That’s where Business Process Modelling (BPM) comes in. Whether you’re building a bespoke business system or refining an existing platform, mapping out your existing and desired business processes […]

Homepage Design Tips That Drive Conversions in 2025What your homepage says in three seconds could make or break your business.Visitors don’t read your homepage — they scan it. In just seconds, they’ve already decided whether to stay or leave. A poor design will cost you conversions, but a homepage that clearly guides visitors and focuses […]

If you’re running a business, you’ve likely to have dabbled with social media ads and have probably been told a familiar story about how social media advertising works:Someone sees your social ad.They click.They buy.Simple, right?In theory, yes. But in practice? Not quite.At b4b, we work with businesses every day who come to us with the […]

Sunshine. Site launches. A few bloopers. And an office transformation that saw us embracing our inner Lord Sugar. Yes, we really did take part in a high-stakes team-building challenge inspired by The Apprentice. Expect bold branding, questionable deals, and more marketing mischief than you can shake a flipchart at. But while we were navigating boardroom drama […]

ChatGPT wrote this intro. Or did it? Either way, here’s what you need to know.It started with a prompt: Write a blog that ranks on Google. The result? Clear. On-topic. But lifeless. It didn’t rank, and it didn’t resonate.That’s when we realised something important. ChatGPT SEO is not just about generating content. It’s about grasping […]

In today’s fast-paced digital world, short-form video is one of the most effective ways to engage customers and boost visibility across key platforms like LinkedIn and YouTube. For British SMEs, this presents a significant opportunity – not just to be seen, but to stand out.Both platforms are seeing record-breaking engagement this year with short video […]

No one starts a business dreaming about spreadsheets, paperwork, and endless admin tasks – but for many growing businesses admin can quietly take over. From managing job schedules and processing invoices to tracking materials and handling customer communications, the workload quickly adds up.The good news? Admin doesn’t have to be a time drain. With the […]

It’s official: Spring has officially sprung—and so has the pace at b4b. March welcomed fresh talent, great website launches, and a media mission to Paris (bonjour 👋). We also celebrated some massive milestones and squeezed in a burger or two at BrewDog while we were at it. Not bad for 31 days. Cuppa (or a cheeky […]

From managing tenants to handling maintenance requests, staying on top of your portfolio can become overwhelming. A property management app can help streamline operations, improve efficiency, and ultimately boost profitability. Here are 5 reasons why landlords should consider investing in a property management app.1. Simplify Rent CollectionTraditional rent collection methods, such as bank transfers, checks, […]

Content marketing is not the same as digital marketing. While they share similarities and often blended together for best results, they serve different purposes and require unique strategies to be successful.Digital marketing encompasses a broad range of online tactics, including paid advertisements, search engine optimisation (SEO), email campaigns, and social media promotions. It is designed […]