The Latest b4b News and Marketing Industry Insights

Spend any time at a trade show, and the problem becomes obvious. Branded merchandise piles up at the end of every stand, including pens, stress balls, and USB sticks; most of which go home with nobody. The businesses that ordered it will never know whether a single recipient remembered the logo a week later, because […]

Most businesses spend real money getting a customer to buy. The Google Ads, the SEO content, and the website that’s designed to convert. Then the order ships in a plain brown box, and the customer doesn’t come back. The gap between a polished digital presence and an undistinguished delivery is one of the most common […]

Your brand voice is working on you constantly, whether you’ve defined it or not. Every email, social post, and web page your business puts out shapes how customers experience you, and if those touchpoints sound like they were written by three different people on three different days, trust erodes quietly. Keeping a consistent brand voice […]

Every time a member of your team steps out on a job, enters a shop floor, or arrives at a client site, they are representing your business. For UK SMEs, branded workwear is far more than a dress code. Yet many businesses treat staff clothing as an afterthought, missing the opportunity it creates every single […]

Warm, serious, adventurous, introverted, disciplined… there’s no shortage of words you can use to describe personality. They’re all simply a way of defining the traits that make you, well, you.  Of course, personalities aren’t just limited to humans. It’s in our nature to assign personalities to the things around us, even if they’re not alive […]

Tone of voice – it’s an essential part of your brand’s identity. Your brand identity is integral to building a relationship with your audience – if your audience doesn’t feel a connection to your brand and what your brand represents, it can affect your sales, conversion rate, and the retention of your customers. In this […]

Branding used to mean a logo, a colour palette and the same font on your van as on your website. That’s still part of it, but 2026 has added a new layer. Tools like Google’s AI Overviews, ChatGPT and Perplexity now summarise and recommend businesses before anyone clicks through to a website, and they can […]