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Understanding E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness

In the ever-evolving world of SEO, there’s one acronym you need to be keeping your eye firmly on: E-E-A-T, standing for Expertise, Experience, Authoritativeness, and Trustworthiness. E-E-A-T has become a cornerstone in Google’s search quality guidelines, but what does it actually mean, and why is it important to your SEO strategy? Let’s find out. What is E-E-A-T? E-E-A-T […]

5 simple ways to improve the SEO of your website

If you want your website to rank anywhere near the top of Google, you need to design it with Search Engine Optimisation (SEO) in mind from the very start. SEO is the practice of optimising a website to improve its ranking in search engine results pages (SERPs). The ultimate goal of SEO is to attract more […]

What is website page speed and how does it impact your SEO efforts?

In the early days of the internet, you’d be lucky if a website page loaded in less than a minute. You’d be stuck waiting as it loaded line by line, pixel by pixel, without any promise it would even have the information you were looking for. Today’s net tells a different story. Innovations in network […]

Google Analytics Is Changing: What You Need to Know About GA4

As the existing platform will be discontinued, it is crucial that every website implements GA4 by June 30th 2023, to ensure uninterrupted data tracking. As you may be aware, Google Analytics is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) effective 1st July 2023. GA4 is the latest version of Google Analytics and […]

What Is a Landing Page and Why Are They Important?

As a digital marketing agency, b4b know all about providing our clients with the right tools to improve their lead generation. One of the best ways to maximise the return on your marketing investment is by adopting landing pages to convert more leads. About 1 in 10 people who visit a landing page will become […]

Which Domain Is Best for My Website: .co.uk, .co, or .uk?

The b4b marketing team often get asked if it’s best for website SEO to use the apparently new .uk and .co domains in place of the established .co.uk domain. The answer is simple: yes and no! Why is the .co domain popular in the UK? The first point to clarify is that .uk, .co and […]

Understanding Search Intent and the Buying Journey

Search intent is the goal that a user has when they type their query into a search engine. The four main types of search intent are: Informational (carried out at the “awareness” stage of the buying journey) Navigational – (carried out at “interest” stage) Commercial – (carried out at “consideration” stage) Transactional – (carried out […]

What Are the Benefits of Combining Organic and Paid Search?

We break down the benefits of combining organic and paid search together to increase traffic and conversions on your website. What is organic search? Organic search is the act of someone using a search engine such as Google to find relevant information on their chosen search term. Google’s algorithm determines the user’s search intent (the […]

Copywriting: How to Pen Sticky Content

Did you know a customer is twice as likely to visit your website for a second time if they’ve read a blog post for three minutes, instead of one? And that customers who keep reading are more likely to convert? This is all well and good, I hear you cry, but how do you get […]

What Do Your Customers Really Think of Your Website? Bounce Rates Explained

Your website might look great, but understanding how your existing and new customers navigate and engage with it is your key to getting those all-important leads, calls or sales. When monitoring the success of your site and assessing the user behaviour, there are a number of metrics we take into consideration. The impact each of […]

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