The Latest b4b News and Marketing Industry Insights

The b4b marketing team often get asked if it’s best for website SEO to use the apparently new .uk and .co domains in place of the established .co.uk domain. The answer is simple: yes and no! Why is the .co domain popular in the UK? The first point to clarify is that .uk, .co and […]

Search intent is the goal that a user has when they type their query into a search engine.The four main types of search intent are:Informational (carried out at the “awareness” stage of the buying journey)Navigational – (carried out at “interest” stage)Commercial – (carried out at “consideration” stage)Transactional – (carried out at “conversion” stage)In this new […]

Rich snippets, schema, rich results, markup or structured data – whatever you call it – adding extra code that sits in the background of your site can help search engines to determine the structure of your website pages. This means that the search engines can display more ‘rich’ detail under your search results listing and users can make […]

There’s no denying how we are searching for things online has evolved. Voice search is here to stay, so if you haven’t yet incorporated it into your digital marketing strategy, what are you waiting for? How do you tailor your SEO for Voice Searches? Voice search isn’t just on our mobiles, it’s also in our homes with such […]