The Latest b4b News and Marketing Industry Insights

Black Friday. It’s a concept that many of us are familiar with as our digital devices begin to buzz with bargain offers, but what do we really know about this day of discounts? What are the origins of Black Friday? Black Friday is the biggest shopping day of the year. Though largely associated with the […]

Search intent is the goal that a user has when they type their query into a search engine. The four main types of search intent are: Informational (carried out at the “awareness” stage of the buying journey) Navigational – (carried out at “interest” stage) Commercial – (carried out at “consideration” stage) Transactional – (carried out […]

The Covid-19 pandemic and changing buyer behaviour confirmed for a lot of businesses the importance of having an established online presence to sell online. Could your website offer direct-to-consumer buying or service options? During the last 12 months, we have helped our clients to set up new ventures or, add an online purchasing channel to their […]

An e-commerce site without sales is like a smartphone without apps or a car without wheels. If your e-commerce site is failing to stand out from the crowd and struggling to attract customers and, more importantly, sales, keep reading, as this article shows that driving traffic to your website and generating sales has never been […]

In the current digital era, websites not only act as a platform to display products and services but also as a potent sales channel. If you’re delving into online selling, here are some tips to guide you right. Refine Your Strategy Determine the main goal of your online presence. Is it for selling products/services, generating leads, showcasing […]