Emma Pawling /
Marketing Delivery Manager
There’s no denying how we are searching for things online has evolved. Voice search is here to stay, so if you haven’t yet incorporated it into your digital marketing strategy, what are you waiting for?
How do you tailor your SEO for Voice Searches?
Voice search isn’t just on our mobiles, it’s also in our homes with such devices as Amazon’s Echo and Google’s Smart Speaker. According to ComScore, by 2020 50% of all searches will be made via voice and 30% will take place without a screen. So, what can savvy SEO marketers do to make sure we’re ready for this vocal future? Read through our top tips to ensure your business is prepared.
Talk like your customers
Perhaps the most important thing to remember about voice search SEO is that it’s no longer just about keywords. Users aren’t just using short phrases to search anymore, but are moving towards asking longer questions, just like they would when talking to an actual human. This means you need to ensure that you use long-tail keywords to cater to this more natural way of searching. There are several tools available out there that will help you find the common questions your customers are looking for.
Get in the top 10 of SERP results
Almost 100% of the time, the most popular voice search devices answer a user’s question by reading out the ‘featured snippet’ of a relevant website that ranks in the top 10 of the search engine results page (SERP). It is therefore crucial to get in that all important top 10 list by creating engaging, relevant content with strong meta data, building internal and external links and optimising your website. A top tip to really boost your voice search game is to put the question your customer wants answered as a H2 title and provide the answer in the copy below.
Focus on local marketing
Did you know that 39% of all voice searches are looking for information about local businesses? Make the most of this audience who are actively searching for your services by optimising your local SEO. The basics to help increase your local visibility include making sure all the information on your Google My Business page is correct (your business address, contact details, opening hours etc.), optimising landing pages with relevant, local keyword data and asking your customers to leave you reviews.
Our expert SEO team at b4b have extensive experience improving our client’s SERP rankings and staying ahead of the latest trends. To discover how we can help your business’ website keep up in these fast-changing times, get in touch today on 01202 684400.
