The Latest b4b News and Marketing Industry Insights

A business brings on a marketing executive. Within a few months, there is more work than one person can manage. The website needs updating. Google Ads need attention. Social media is falling behind. The hire was the right idea. The structure around it was not.One employee can cost well over £50,000 a year once salary, […]

The marketing funnel has become a network. Marketing hasn’t outgrown the traditional sales funnel, but it has outgrown the idea that the funnel is all there is. For decades now, marketing has operated in a clear line from awareness to consideration to conversion. Now it has taken on a new shape entirely: more of a […]

Updated 2026 A potential customer searches for a service in your town. Three businesses appear. One has strong reviews, clear location pages, and targeted ads. The others are harder to find. It’s pretty obvious which one you’d go for, and who would blame you?If you’d rather be the first than the latter, our local digital […]

It’s Christmaaaaaaaaaaas!When was the last time a festive advert made you drop your phone-scrolling thumb and actually watch to the end? A successful Christmas ad 2025 has that power. It grabs attention faster than a reduced-price panettone, builds real emotional connection, and leaves people knowing exactly what the brand stands for. This year’s stars include […]

Struggling to generate quality leads or sales online? You’re not alone. Many businesses face the challenge of standing out in an increasingly crowded digital marketplace. With organic reach declining across search engines and social platforms, businesses need faster, more predictable ways to reach their target audience.That’s where pay-per-click advertising comes in. Unlike traditional marketing channels […]

Google Analytics is a free tool that offers digital marketers in-depth insights into how their website performs. It monitors everything, from website traffic to user behaviour. It also helps marketers track conversions and fine-tune their campaigns.Yet, with all the data Google Analytics provides, knowing how to use it with Search Engine Optimisation (SEO) is essential […]

At b4b, we often hear businesses use the terms marketing and advertising as if they’re interchangeable. While they’re closely connected, they serve distinct purposes and require different strategies – especially if you’re aiming for long-term, sustainable success.Understanding the difference between the two isn’t just a matter of semantics. It’s a strategic advantage that helps businesses […]

Sticky content captures your audience’s attention and keeps them engaged long after they’ve landed on your page. It encourages readers to stay longer, explore more, and return in the future. But how do you create content that achieves this? Sticky content is about far more than just grabbing attention. It has to provide real value […]

Get Ahead with These High-Converting TacticsYou’ve launched your store. You’ve tested some ads. Maybe even dabbled in email marketing.The trouble is, your eCommerce sales are patchy, your traffic is inconsistent, and scaling feels harder than it should. The good news is, you’re not alone, and you’re not the problem; your competition is. According to the […]