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all posts - Digital Marketing

All you need to know about Google Business Profile websites shutting down

In the past, Google offered a simple solution for businesses in need of a website: a basic, no-frills page built from their Business Profile information. These ‘one-pagers’ weren’t designed to climb search rankings, but they did a decent job of displaying key business details to potential customers. Google recently announced they’re shutting down these websites […]

Making Room for Voice Search in Your Digital Marketing Campaign

With the number of smart speakers in homes on the rise, the number of people using voice search is predicted to increase significantly over the course of 2018. It is therefore important that your business understand the nuances of voice search and tailors its marketing strategy to include voice search optimisation. It’s impossible to deny […]

5 Reasons to Work with a Local Digital Marketing Agency

We outline some of the main benefits of outsourcing your marketing function (including SEO, social media, and PPC) to a specialist digital agency like b4b. 1) You’ll benefit from a team of marketing specialists When you work with a digital marketing agency, you gain access to a dedicated account manager and experienced team of marketing experts, who […]

Choosing a Digital Marketing Agency: 3-Step Guide

Hiring a new employee can be a tricky process in itself, let alone adopting an entire team! Find a digital marketing agency that suits you by following the 3 simple steps outlined below… 1) Find a team that believes in and will engage with your own company values Your chosen digital marketing agency should act as an […]

How to Stand Out in a Competitive Market

Standing out from the crowd can seem impossible to some of our clients, it can be tricky to form a business plan when you don’t know what’s unique about your brand. To be different from other businesses in your industry, you need to evaluate the reason a customer should choose you – what makes your […]

The Business Benefits of A/B Testing

A/B testing is an excellent tool for marketers looking to improve their goal conversion rates. It is an experimental method used to gather insight into audience preferences and behaviour by comparing two variants against each other by performance through analytics. What is A/B testing? Simply put, A/B testing is a process which marketers use to […]

The Importance of a Consistent Brand Voice

Keeping a consistent brand voice across your website, social media and advertising is very important in creating a solid brand identity. If your business has its own distinctive voice, then customers will be able to more easily identify your brand from amongst your competition. However, this can be more challenging than you think: should your content tone be casual or […]

10 Online Marketing Statistics That Will Shock You

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]

Local Digital Marketing Tips

Local businesses need to adapt and evolve to stay relevant. Whether you’re a restaurant, retail store, or any other local enterprise, your digital marketing approach needs to cater to the current trends and technologies. Here is a helpful guide help you navigate the local digital marketing scene: Prioritise Mobile Optimisation With the majority of searches […]

7 Smart Security Tips to Help Safeguard Your Website Against Cyber Attacks

In today’s digital age, cyber threats have evolved, becoming more sophisticated and persistent. While household names such as TalkTalk and Marks & Spencer once made headlines for cyber breaches, the reality is that businesses of all sizes are potential targets. Protecting your website and customer data has never been more crucial. Here are seven security […]

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