The Latest b4b News and Marketing Industry Insights

In the ever-evolving world of SEO, staying ahead of the curve is essential. Throughout 2023 Artificial Intelligence with the introduction of Chat GPT and AI content writing tools and image and video generation really gained momentum and is continuing to advance at an alarming rate within 2024. Several key trends are set to dominate the […]

In the ever-evolving world of SEO, there’s one acronym you need to be keeping your eye firmly on: E-E-A-T, standing for Expertise, Experience, Authoritativeness, and Trustworthiness. E-E-A-T has become a cornerstone in Google’s search quality guidelines, but what does it actually mean, and why is it important to your SEO strategy? Let’s find out.What is E-E-A-T?E-E-A-T is a […]

If you want your website to rank anywhere near the top of Google, you need to design it with Search Engine Optimisation (SEO) in mind from the very start.SEO is the practice of optimising a website to improve its ranking in search engine results pages (SERPs). The ultimate goal of SEO is to attract more visitors […]

In the early days of the internet, you’d be lucky if a website page loaded in less than a minute. You’d be stuck waiting as it loaded line by line, pixel by pixel, without any promise it would even have the information you were looking for.Today’s net tells a different story. Innovations in network technology […]

As the existing platform will be discontinued, it is crucial that every website implements GA4 by June 30th 2023, to ensure uninterrupted data tracking. As you may be aware, Google Analytics is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) effective 1st July 2023. GA4 is the latest version of Google Analytics and […]

As a digital marketing agency, b4b know all about providing our clients with the right tools to improve their lead generation. One of the best ways to maximise the return on your marketing investment is by adopting landing pages to convert more leads. About 1 in 10 people who visit a landing page will become […]

The b4b marketing team often get asked if it’s best for website SEO to use the apparently new .uk and .co domains in place of the established .co.uk domain. The answer is simple: yes and no! Why is the .co domain popular in the UK? The first point to clarify is that .uk, .co and […]

Search intent is the goal that a user has when they type their query into a search engine.The four main types of search intent are:Informational (carried out at the “awareness” stage of the buying journey)Navigational – (carried out at “interest” stage)Commercial – (carried out at “consideration” stage)Transactional – (carried out at “conversion” stage)In this new […]

Your website might look great, but understanding how your existing and new customers navigate and engage with it is your key to getting those all-important leads, calls or sales. When monitoring the success of your site and assessing the user behaviour, there are a number of metrics we take into consideration. The impact each of […]

Rich snippets, schema, rich results, markup or structured data – whatever you call it – adding extra code that sits in the background of your site can help search engines to determine the structure of your website pages. This means that the search engines can display more ‘rich’ detail under your search results listing and users can make […]