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What Are the Benefits of SEO?

As the digital world evolves and marketing techniques change there is one method that remains stable as an effective means of marketing your business: SEO. Throughout each step of the ever-changing world of digital marketing, an effective SEO strategy remains one of the top marketing methods, along with social media marketing, lead generation and web design. […]

How Could a Website Benefit Your Business?

It seems that everyone has a website these days. Whether you run a large business in the home improvements industry or you are a small team of estate agents, there is one thing that businesses from all sectors have in common: a website that has the potential to increase your sales, strengthen your relationship with […]

10 Online Marketing Statistics That Will Shock You

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]

What Is SEO?

If you are new to digital marketing, you could be forgiven for believing that the world of Search Engine Optimisation or SEO is a mysterious and confusing place, writes Chris Harrison, Content Marketing Executive at b4b. Google rankings, keywords, alt tags, backlinking, meta titles and descriptions – even this short list of words and phrases will […]

Can Social Media Help Improve Your Search Engine Rankings?

We all pretty much know that social media is a big deal but not everyone understands the effect it can have on your search engine rankings. Understandably so since the whole issue isn’t exactly straight-forward. Contrary to what many people believe, Google doesn’t actually take social media directly into account in its ranking algorithm. However, […]

Generate More Exposure on LinkedIn

With 433 million users worldwide and more than 20 million of those based in the UK, LinkedIn has the potential to be a powerful platform for professional marketing. The opportunity to stand out from everyone else and gain exposure for you and your business is limitless…but only if you’re making the most of it. Here […]

Why LinkedIn Should Be Part of Your Social Media Strategy

Is LinkedIn part of your social media marketing strategy? If you’re a B2B company looking to engage fellow businesses, then it almost certainly should be. Why LinkedIn Should Still Be Part of Your Social Media Strategy LinkedIn has long been recognised as a powerhouse in the B2B digital space. If you’re a company aiming to engage […]

Boosting Your Website Traffic

After weeks, maybe months, of getting your new website looking just right, getting it launched and live on the World Wide Web is not the end of the journey, it’s just the beginning…! Launching a new website is an exciting venture for any business. However, the real challenge lies in driving consistent and relevant traffic […]

Planning Your Social Media Marketing

If you’re in charge of managing your company’s social media platforms, or you’re thinking about making a splash into the world of social media for the very first time, one of the toughest, and most time-consuming, tasks is developing good quality and engaging content to share with your audience on an almost daily basis.  But…don’t […]

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