The Latest b4b News and Marketing Industry Insights

Branding used to mean a logo, a colour palette and the same font on your van as on your website. That’s still part of it, but 2026 has added a new layer. Tools like Google’s AI Overviews, ChatGPT and Perplexity now summarise and recommend businesses before anyone clicks through to a website, and they can […]

Every industry has its own version of the same crowded high street. Search for almost any product or service in the UK today and you’ll find dozens of businesses saying remarkably similar things: quality service, competitive prices, years of experience, etc. The businesses that actually win customers give people a reason to choose them specifically, […]

Social media is quickly taking over the world with platforms such as Facebook, Instagram, Twitter, and LinkedIn playing a big part in both personal and business use across the globe. Facebook is the biggest social network currently, with 1.55 billion active monthly users every business should have an account and be engaging with their customers. How […]

Marketing decisions used to rely on instinct and best guesses. In 2026, the businesses winning online are the ones testing every assumption instead of trusting a hunch. That’s where the benefits of A/B testing become impossible to ignore: rather than redesigning a page and hoping it performs better, you can prove which version actually works […]

Some companies look at social media as just another thing to add to their already too long to-do list and that’s understandable. However, according to Statista, as of January 2017, there were forty-two million active social media users in the UK, which accounts for 64% of the total population. It’s therefore highly likely that your […]

It seems that everyone has a website these days. Whether you run a large business in the home improvements industry or you are a small team of estate agents, there is one thing that businesses from all sectors have in common: a website that has the potential to increase your sales, strengthen your relationship with […]

Nothing has transformed the global digital marketing industry quite like social media, so we thought we should take a look at why you can no longer consider online marketing without a social media presence. When social media first took off, it hit the world like an asteroid; throwing up so much dust that people were […]

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]

We all pretty much know that social media is a big deal but not everyone understands the effect it can have on your search engine rankings. Understandably so since the whole issue isn’t exactly straight-forward. Contrary to what many people believe, Google doesn’t actually take social media directly into account in its ranking algorithm. However, […]

If you would like to expand your business and generate more income without the associated overheads of staffing and extra premises for example, franchising could be the way forward. Here at b4b, we’ve worked with a number of clients to put together a complete business package to enable them to blueprint their business model to offer […]