The Latest b4b News and Marketing Industry Insights

ChatGPT wrote this intro. Or did it? Either way, here’s what you need to know.It started with a prompt: Write a blog that ranks on Google. The result? Clear. On-topic. But lifeless. It didn’t rank, and it didn’t resonate.That’s when we realised something important. ChatGPT SEO is not just about generating content. It’s about grasping […]

In today’s fast-paced digital world, short-form video is one of the most effective ways to engage customers and boost visibility across key platforms like LinkedIn and YouTube. For British SMEs, this presents a significant opportunity – not just to be seen, but to stand out.Both platforms are seeing record-breaking engagement this year with short video […]

No one starts a business dreaming about spreadsheets, paperwork, and endless admin tasks – but for many growing businesses admin can quietly take over. From managing job schedules and processing invoices to tracking materials and handling customer communications, the workload quickly adds up.The good news? Admin doesn’t have to be a time drain. With the […]

It’s official: Spring has officially sprung—and so has the pace at b4b. March welcomed fresh talent, great website launches, and a media mission to Paris (bonjour 👋). We also celebrated some massive milestones and squeezed in a burger or two at BrewDog while we were at it. Not bad for 31 days. Cuppa (or a cheeky […]

From managing tenants to handling maintenance requests, staying on top of your portfolio can become overwhelming. A property management app can help streamline operations, improve efficiency, and ultimately boost profitability. Here are 5 reasons why landlords should consider investing in a property management app.1. Simplify Rent CollectionTraditional rent collection methods, such as bank transfers, checks, […]

Content marketing is not the same as digital marketing. While they share similarities and often blended together for best results, they serve different purposes and require unique strategies to be successful.Digital marketing encompasses a broad range of online tactics, including paid advertisements, search engine optimisation (SEO), email campaigns, and social media promotions. It is designed […]

Updated 2025 Why do so many e-commerce stores struggle to generate consistent sales? The reality is simple: many businesses fail to address common barriers. They ignore key issues, like poor user experience, low visibility, or woeful marketing strategies. And what do they get? Lost revenue and frustrated customers. Worse yet, these same stores are missing […]

February may be the shortest month of the year, but at b4b, we packed it full of exciting projects, client wins, and standout moments across our teams. From stunning website launches to high-impact media shoots, here’s everything you need to know about what we’ve been up to this month.  Website Launches 👷 Solid Foundations Out with […]

Struggling to rank on Google? Master topical authority and dominate search results in 2025.What’s the key to ranking higher on Google without relying on endless backlink building? Topical authority. That’s right, search engines have shifted their focus away from just individual keywords. Now, they prioritise websites that show a strong understanding of a subject.Businesses should […]

The world of social media continues to evolve at an incredible pace, with major platforms rolling out new features to enhance engagement with your customers and improve their content discovery. As of February 2025, Instagram and X (formerly Twitter) have introduced significant updates that businesses in the UK should be leveraging to stay ahead of […]