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How to Stand Out in a Competitive Market

Standing out from the crowd can seem impossible to some of our clients, it can be tricky to form a business plan when you don’t know what’s unique about your brand. To be different from other businesses in your industry, you need to evaluate the reason a customer should choose you – what makes your […]

How to Present Your Brand on Social Media

Social media is quickly taking over the world with platforms such as Facebook, Instagram, Twitter, and LinkedIn playing a big part in both personal and business use across the globe. Facebook is the biggest social network currently, with 1.55 billion active monthly users every business should have an account and be engaging with their customers. How […]

The Business Benefits of A/B Testing

A/B testing is an excellent tool for marketers looking to improve their goal conversion rates. It is an experimental method used to gather insight into audience preferences and behaviour by comparing two variants against each other by performance through analytics. What is A/B testing? Simply put, A/B testing is a process which marketers use to […]

Tips for a Successful Email Marketing Campaign

The truth is, nobody likes receiving spam mail. It’s therefore essential that you make your emails stand out from the crowd and grab the attention of your audience from before they even open the message. Why is email marketing important? Despite email being one of the older channels for digital marketing available, it is still […]

The Importance of a Consistent Brand Voice

Keeping a consistent brand voice across your website, social media and advertising is very important in creating a solid brand identity. If your business has its own distinctive voice, then customers will be able to more easily identify your brand from amongst your competition. However, this can be more challenging than you think: should your content tone be casual or […]

What Is PPC and Do I Need It for My Business?

PPC stands for Pay Per Click and was created to provide business websites the opportunity to be advertised towards the top of a search engine results page instantly. Unlike SEO (Search Engine Optimisation) you pay every time your website is clicked on by someone on the internet, through advertisements. PPC is buying more exposure to potential customers online, and […]

The Benefit of Long-Tail Keywords in SEO

The main component of using SEO successfully is to imagine what people are searching for in search engines such as Google or Bing; search engine users usually type long queries to find an exact product or service. This ultimately means that if you use long-tail keywords in your SEO strategy it will most likely match popular searches […]

6 Reasons Why Your Business Should Be on Social Media

Some companies look at social media as just another thing to add to their already too long to-do list and that’s understandable. However, according to Statista, as of January 2017, there were forty-two million active social media users in the UK, which accounts for 64% of the total population. It’s therefore highly likely that your […]

The Importance of Strong Photography for Your Brand

Why the right imagery can make or break your brand. A picture is worth a thousand words; therefore, the power of strong visuals is essential to conveying your brand effectively. Studies tell us that 90% of the information transmitted to our brains is visual and that these visuals are processed around 60,000 times faster than […]

Why You Need to be Using Video Marketing in Your Business

Think that you don’t need to utilise video content as part of your marketing strategy? Think again. Video content is fast becoming an essential element of any marketing campaign and in fact 52% of marketing professionals worldwide name video as the type of content with the best ROI. Video content marketing has never been more […]

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