The Latest b4b News and Marketing Industry Insights

Customer expectations have changed. Today’s buyers want instant answers, seamless experiences, and 24/7 availability. If your website or app can’t deliver, you risk losing them to a competitor who can. That’s where chatbots – particularly AI-powered chatbots – come in. Once seen as a ‘nice-to-have,’ they’re quickly becoming an essential tool for businesses of all […]

Sticky content captures your audience’s attention and keeps them engaged long after they’ve landed on your page. It encourages readers to stay longer, explore more, and return in the future. But how do you create content that achieves this? Sticky content is about far more than just grabbing attention. It has to provide real value […]

If you haven’t yet explored LinkedIn advertising, it might be time to reconsider. With over 44.6 million members in the U.K. alone, over 1 billion members worldwide, and growing engagement, LinkedIn offers a strong opportunity for advertisers looking to reach decision-makers and professionals in a business context.In fact, LinkedIn is now the number one platform […]

With the sun blazing and our project board even hotter, July came in fast and left no time for a breather. From back-to-back shoot days to new site launches and a 13-mile charity walk under blue skies, the pace was full-on (occasionally fuelled by ice cream). We rallied on the padel court, played sous chef at […]

Not all SEO copy is created equal. AI tools are fast. AI tools are affordable. And right now, everyone’s experimenting with them, from startups to in-house teams, under pressure to produce more with less. But is AI copywriting actually good for SEO, or is it quietly undermining your content strategy and the results you’re chasing?The […]

In today’s digital-first world, it’s not enough for software to just “work” – it needs to work together. In this blog, we’ll break down what APIs are, how they work, and why they may be important for your business. What is an API? API stands for Application Programming Interface and they allow different pieces of […]

In the ever-evolving world of digital marketing, visibility is everything. And now, there’s a new opportunity on the horizon that UK businesses can’t afford to ignore: Instagram posts are being displayed in Google search results.Yes, you read that right. The content you share on Instagram, from eye-catching product shots to behind-the-scenes stories, is becoming more […]

Team b4b put their best foot forward this past Saturday as they completed an epic 13-mile charity walk from Bournemouth Pier to Hengistbury Head and back, all in support of their charity of the year, Amelia’s Rainbow. The 12-strong team tackled the walk under a scorching sun and powered through in less than 4 hours, […]

Get Ahead with These High-Converting TacticsYou’ve launched your store. You’ve tested some ads. Maybe even dabbled in email marketing.The trouble is, your eCommerce sales are patchy, your traffic is inconsistent, and scaling feels harder than it should. The good news is, you’re not alone, and you’re not the problem; your competition is. According to the […]