the latest b4b news and marketing industry insights

Creating user-friendly websites is what b4b does best. If your website isn’t built to be user-friendly, it risks losing browsers to other sites and – ultimately – your valuable website leads. But it isn’t just the browser you’re pleasing. UX is an essential part of your web design because it pleases Google, too. Google ranks […]

As one of b4b’s social media executives, I devise and implement social media strategies that build brand awareness and deliver results. In this blog, I’ll share five of the most common mistakes businesses make on social media. 1) Showing up on the wrong social media platforms When it comes to social media, it’s all about reaching […]

As you look into redesigning your website or even creating a new website for your business, it can be challenging to know which areas to focus on, given the choice of options available. The truth is, good web design is a holistic thing. You need to be able to please both your audience and Google, […]

Video is one of the most powerful tools in your content marketing arsenal. Animated explainer videos, in particular, are a fantastic way to showcase your products or services. Here’s why: 1) They’re guaranteed to grab people’s attention The average person scrolling through social media or browsing the internet has an attention span of just eight […]

We outline some of the main benefits of outsourcing your marketing function (including SEO, social media, and PPC) to a specialist digital agency like b4b. 1) You’ll benefit from a team of marketing specialists When you work with a digital marketing agency, you gain access to a dedicated account manager and experienced team of marketing experts, who […]

In February, we undertook our Miles for Smiles challenge, in which we pledged to walk 800 miles as a team to raise money for Dorset Mind. The team very quickly rose to the challenge, going for walks on their lunch break, hopping on the treadmill after work, or heading to the beach or New Forest […]

Whether it’s building and transforming our clients’ brands with our marketing and web services, or innovating our own internal processes for better results, at b4b we’re always on the move and looking for ways to develop wherever possible. Recently, our software and web teams took an introspective look at their internal processes, knowing that there were ways in which […]

Black Friday. It’s a concept that many of us are familiar with as our digital devices begin to buzz with bargain offers, but what do we really know about this day of discounts? What are the origins of Black Friday? Black Friday is the biggest shopping day of the year. Though largely associated with the […]

Tone of voice – it’s an essential part of your brand’s identity. Your brand identity is integral to building a relationship with your audience – if your audience doesn’t feel a connection to your brand and what your brand represents, it can affect your sales, conversion rate, and the retention of your customers. In this […]

Search intent is the goal that a user has when they type their query into a search engine. The four main types of search intent are: Informational (carried out at the “awareness” stage of the buying journey) Navigational – (carried out at “interest” stage) Commercial – (carried out at “consideration” stage) Transactional – (carried out […]