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Cost Per Click Explained by a PPC Specialist

Pay-per-click (PPC) advertising is a proven tactic for driving traffic to your website and generating valuable leads and sales.  As the name suggests, PPC works on a “cost-per-click” basis. This means you’ll be charged a fee every time a user clicks through from your ad on Google or Bing (Microsoft), in order to land on […]

What Are the Benefits of Combining Organic and Paid Search?

We break down the benefits of combining organic and paid search together to increase traffic and conversions on your website. What is organic search? Organic search is the act of someone using a search engine such as Google to find relevant information on their chosen search term. Google’s algorithm determines the user’s search intent (the […]

What Is PPC and Do I Need It for My Business?

PPC stands for Pay Per Click and was created to provide business websites the opportunity to be advertised towards the top of a search engine results page instantly. Unlike SEO (Search Engine Optimisation) you pay every time your website is clicked on by someone on the internet, through advertisements. PPC is buying more exposure to potential customers online, and […]

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