The Latest b4b News and Marketing Industry Insights

b4b have recently achieved Google Premier Partner status!Being a Google Premier Partner means we’ve proven our ability to deliver an outstanding Google Ads service. Premier status is reserved for the top 3% of participating companies each calendar year, making it the most exclusive tier of the Google Partner program. Wondering what on earth a Google Partner is, what’s so […]

As part of b4b’s web design team, I know what makes a good website… and what doesn’t! That’s why I wanted to share a few interesting (and surprising!) facts to keep in mind when creating a new website.  1) Humans have a seven-second attention spanWhile a goldfish has a nine-second attention span, a human’s is just seven! […]

Earlier this year, we were thrilled to be shortlisted for the Poole Business Awards in the B2B Business of the Year category.Marketing Director Hayley and our Digital Content Specialist, Aimee, attended the awards lunch at Lighthouse, Poole’s Centre for the Arts last week. Even though we were up against some great local businesses, we’re delighted to announce […]

A new app called Snowball, built by our app development team, is set to become the go-to app for disabled users looking for accessible restaurants, shops, and other services. The app is the brainchild of former adult social care worker Simon Sansome, who became a wheelchair user in 2014 after sustaining a life-changing injury. Simon says the idea for the […]

Pay-per-click (PPC) advertising is a proven tactic for driving traffic to your website and generating valuable leads and sales. As the name suggests, PPC works on a “cost-per-click” basis. This means you’ll be charged a fee every time a user clicks through from your ad on Google or Bing (Microsoft), in order to land on your […]

In today’s online world, having a user-friendly, attractive and well-functioning website is pretty much essential for any business. However, anyone can register and design a cheap (or even free) website with no coding experience using a website builder. That being said, many businesses see their website as an investment, which is why they hire a […]

As a digital marketing agency, b4b know all about providing our clients with the right tools to improve their lead generation. One of the best ways to maximise the return on your marketing investment is by adopting landing pages to convert more leads. About 1 in 10 people who visit a landing page will become […]

The b4b marketing team often get asked if it’s best for website SEO to use the apparently new .uk and .co domains in place of the established .co.uk domain. The answer is simple: yes and no! Why is the .co domain popular in the UK? The first point to clarify is that .uk, .co and […]

Creating user-friendly websites is what b4b does best. If your website isn’t built to be user-friendly, it risks losing browsers to other sites and – ultimately – your valuable website leads. But it isn’t just the browser you’re pleasing. UX is an essential part of your web design because it pleases Google, too. Google ranks […]

As one of b4b’s social media executives, I devise and implement social media strategies that build brand awareness and deliver results. In this blog, I’ll share five of the most common mistakes businesses make on social media. 1) Showing up on the wrong social media platforms When it comes to social media, it’s all about reaching […]