The Latest b4b News and Marketing Industry Insights

There’s no denying how we are searching for things online has evolved. Voice search is here to stay, so if you haven’t yet incorporated it into your digital marketing strategy, what are you waiting for? How do you tailor your SEO for Voice Searches? Voice search isn’t just on our mobiles, it’s also in our homes with such […]

Hiring a new employee can be a tricky process in itself, let alone adopting an entire team! Find a digital marketing agency that suits you by following the 3 simple steps outlined below… 1) Find a team that believes in and will engage with your own company values Your chosen digital marketing agency should act as an […]

Continuity is key to the success of a brand. Ensuring that your brand style, tone, voice and message are the same across all marketing materials and touchpoints with your customers is absolutely crucial. Strong branding is the key to success From your shopfront to your website, seamless branding will ensure that your audience can recognise […]

Standing out from the crowd can seem impossible to some of our clients, it can be tricky to form a business plan when you don’t know what’s unique about your brand. To be different from other businesses in your industry, you need to evaluate the reason a customer should choose you – what makes your […]

Social media is quickly taking over the world with platforms such as Facebook, Instagram, Twitter, and LinkedIn playing a big part in both personal and business use across the globe. Facebook is the biggest social network currently, with 1.55 billion active monthly users every business should have an account and be engaging with their customers. How […]

A/B testing is an excellent tool for marketers looking to improve their goal conversion rates. It is an experimental method used to gather insight into audience preferences and behaviour by comparing two variants against each other by performance through analytics. What is A/B testing? Simply put, A/B testing is a process which marketers use to […]

The truth is, nobody likes receiving spam mail. It’s therefore essential that you make your emails stand out from the crowd and grab the attention of your audience from before they even open the message. Why is email marketing important? Despite email being one of the older channels for digital marketing available, it is still […]

Keeping a consistent brand voice across your website, social media and advertising is very important in creating a solid brand identity. If your business has its own distinctive voice, then customers will be able to more easily identify your brand from amongst your competition. However, this can be more challenging than you think: should your content tone be casual or […]

Some companies look at social media as just another thing to add to their already too long to-do list and that’s understandable. However, according to Statista, as of January 2017, there were forty-two million active social media users in the UK, which accounts for 64% of the total population. It’s therefore highly likely that your […]

Why the right imagery can make or break your brand. A picture is worth a thousand words; therefore, the power of strong visuals is essential to conveying your brand effectively. Studies tell us that 90% of the information transmitted to our brains is visual and that these visuals are processed around 60,000 times faster than […]