The Latest b4b News and Marketing Industry Insights

Warm, serious, adventurous, introverted, disciplined… there’s no shortage of words you can use to describe personality. They’re all simply a way of defining the traits that make you, well, you.  Of course, personalities aren’t just limited to humans. It’s in our nature to assign personalities to the things around us, even if they’re not alive […]

According to a recent survey, digital marketing agency, b4b marketing, has been named among the top 100 Great Places to Work in the South for 2023.The Poole-based agency has been highlighted for offering excellent training opportunities, team socials, great company culture, birthdays off and hybrid working for its 45+ staff members. Specialising in marketing, software, web […]

Stories have been told for as long as humans have had a way to tell them. From prehistoric cave paintings to the latest Marvel movie, stories have long shaped the way we view the world around us.The reason we love stories is simple: stories evoke emotions, create meaning, and foster a sense of unity. The […]

As the existing platform will be discontinued, it is crucial that every website implements GA4 by June 30th 2023, to ensure uninterrupted data tracking. As you may be aware, Google Analytics is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) effective 1st July 2023. GA4 is the latest version of Google Analytics and […]

According to Zippia, around 4.97 billion people worldwide access the internet with their mobile devices – about 90% of all global internet users. That’s a lot of people scrolling, tapping, and swiping their way through the net!With such a huge percentage, it only makes sense to design your website with mobile devices in mind. Overlooking […]

As a busy digital marketing agency, we have a lot of clients and what better way to get them all together than our very own supper club. We’ve introduced b4banter very much as a fun, informal get together of like-minded businesses owners and directors who would like to wind down after a day in the […]

Having a well-designed website is about more than just flashy images and punchy text. Aspects like layout, signposting, and responsive design make all the difference when it comes to getting conversions, so it’s important to plan out your design strategy accordingly. b4b specialise in a variety of web design services, from simple updates to total redesigns. In this […]

b4b have recently achieved Google Premier Partner status!Being a Google Premier Partner means we’ve proven our ability to deliver an outstanding Google Ads service. Premier status is reserved for the top 3% of participating companies each calendar year, making it the most exclusive tier of the Google Partner program. Wondering what on earth a Google Partner is, what’s so […]

As part of b4b’s web design team, I know what makes a good website… and what doesn’t! That’s why I wanted to share a few interesting (and surprising!) facts to keep in mind when creating a new website.  1) Humans have a seven-second attention spanWhile a goldfish has a nine-second attention span, a human’s is just seven! […]

Earlier this year, we were thrilled to be shortlisted for the Poole Business Awards in the B2B Business of the Year category.Marketing Director Hayley and our Digital Content Specialist, Aimee, attended the awards lunch at Lighthouse, Poole’s Centre for the Arts last week. Even though we were up against some great local businesses, we’re delighted to announce […]