The Latest b4b News and Marketing Industry Insights

Nothing has transformed the global digital marketing industry quite like social media, so we thought we should take a look at why you can no longer consider online marketing without a social media presence. When social media first took off, it hit the world like an asteroid; throwing up so much dust that people were […]

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]

If you are new to digital marketing, you could be forgiven for believing that the world of Search Engine Optimisation or SEO is a mysterious and confusing place, writes Chris Harrison, Content Marketing Executive at b4b. Google rankings, keywords, alt tags, backlinking, meta titles and descriptions – even this short list of words and phrases will […]

We all pretty much know that social media is a big deal but not everyone understands the effect it can have on your search engine rankings. Understandably so since the whole issue isn’t exactly straight-forward. Contrary to what many people believe, Google doesn’t actually take social media directly into account in its ranking algorithm. However, […]

With 433 million users worldwide and more than 20 million of those based in the UK, LinkedIn has the potential to be a powerful platform for professional marketing. The opportunity to stand out from everyone else and gain exposure for you and your business is limitless…but only if you’re making the most of it. Here […]

Is LinkedIn part of your social media marketing strategy? If you’re a B2B company looking to engage fellow businesses, then it almost certainly should be. Why LinkedIn Should Still Be Part of Your Social Media Strategy LinkedIn has long been recognised as a powerhouse in the B2B digital space. If you’re a company aiming to engage […]

After weeks, maybe months, of getting your new website looking just right, getting it launched and live on the World Wide Web is not the end of the journey, it’s just the beginning…! Launching a new website is an exciting venture for any business. However, the real challenge lies in driving consistent and relevant traffic […]

If you’re in charge of managing your company’s social media platforms, or you’re thinking about making a splash into the world of social media for the very first time, one of the toughest, and most time-consuming, tasks is developing good quality and engaging content to share with your audience on an almost daily basis.  But…don’t […]

If you would like to expand your business and generate more income without the associated overheads of staffing and extra premises for example, franchising could be the way forward. Here at b4b, we’ve worked with a number of clients to put together a complete business package to enable them to blueprint their business model to offer […]

When embarking on a website redesign or launch, the content you showcase should be a top priority. It’s not just about being relevant and current; it’s about establishing trust and authority in your domain. With Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T), the content you produce should resonate with these principles. Websites primarily serve […]