In 2024, TikTok and Instagram transformed from mere social media platforms into bustling digital marketplaces, making it easier than ever for users to shop while they scroll. In the UK, TikTok Shop's active sellers doubled to over 200,000 businesses, with daily sales skyrocketing by 93%.

Instagram wasn't left behind; with nearly 35 million UK users, 44% engaged in shopping activities weekly.

Social media shops make it easier than ever before to target the right audience where they are, making purchases easy and more accessible. So, as an e-commerce business, you should be embracing these platforms with open arms.

At b4b marketing, we are social media experts with a wealth of knowledge on utilising these platforms to enhance sales. We use our knowledge of your products and audiences to target the right people at the right time on the right platform, increasing your reach and revenue.

In this blog, we share why you need to be considering TikTok and Instagram shops.

Which Industries Are Thriving On These Platforms?

Fashion and beauty products led the charge on both platforms in 2024, with sunglasses and tech gadgets not far behind.

On TikTok, skincare items flew off the digital shelves, with a product sold every two seconds. Instagram's visually rich interface made it a hotspot for fashion and beauty enthusiasts, with 44% of users checking product reviews and recommendations.

Who Is Using Social Media Shops?

Interestingly, Millennials have overtaken Gen Z for the first time in social shopping across TikTok, Instagram, and Facebook, making an average of 21 purchases on TikTok Shop, edging out Gen Z's 20.

Why Us Social Media Shop Experts?

For businesses eyeing 2025, diving into these platforms isn't just a good idea--it's essential. But let's be real: navigating the ever-changing world of social commerce can feel like trying to dance the tango without knowing the steps. That's where a savvy digital marketing agency like b4b marketing comes in.

Partnering with our social media specialists means you won't just be following trends; you'll be setting them. We offer tailored strategies that align with your brand's goals, ensuring you make the most of platform-specific features so you can increase your sales easily with a small amount of investment.

Plus, we handle the nitty-gritty details--from setting up shop features to crafting eye-catching creatives and content--so you can focus on what you do best: running your business.

The rise of TikTok and Instagram's shop features has opened up a world of opportunities for businesses. With the right guidance and management, you can turn these platforms into powerful sales channels, driving growth in the ever-evolving digital marketplace.

If you are interested in learning more about these channels, or are looking for help running them, don't hesitate to reach out to our team today. Call us on 01202 684400 or complete our online contact form and we will get in touch with you as soon as possible.