The Latest b4b News and Marketing Industry Insights

Search intent is the goal that a user has when they type their query into a search engine.The four main types of search intent are:Informational (carried out at the “awareness” stage of the buying journey)Navigational – (carried out at “interest” stage)Commercial – (carried out at “consideration” stage)Transactional – (carried out at “conversion” stage)In this new […]

Discover how social media marketing can help you generate leads, boost conversions, and increase brand awareness. What is social media marketing? Social media marketing is the act of creating engaging content to promote your business on various social media platforms such as Facebook, Instagram and LinkedIn. It’s all about meeting your target audience and customers […]

The Covid-19 pandemic and changing buyer behaviour confirmed for a lot of businesses the importance of having an established online presence to sell online. Could your website offer direct-to-consumer buying or service options? During the last 12 months, we have helped our clients to set up new ventures or, add an online purchasing channel to their […]

Heard how LinkedIn is the number one site for b2b marketing but struggling to see results? These four simple tips for an effective LinkedIn strategy will help grow your network and ultimately, your business. LinkedIn is great for promoting both yourself and your business. When used well, LinkedIn is a powerful influencing marketing tool that can […]

Influencer marketing has seen a major shift away from macro-influencers, as brands look to micro-influencers to create a valuable brand community. We tell you everything you need to know. Why macro-influencers have lost their allure Macro-influencers have begun to lose the trust of their followers. From buying fake followers and selling gifted items on Depop a […]

Smash your social media marketing goals with video. Not sure where to begin? Our social media pros explore the features that make a killer timeline video (and we share some helpful tips along the way). Free pizza! Now that I have your attention, let’s talk about the very first thing that makes a great timeline video. No, […]

We give you the lowdown on Clubhouse, the new invitation-only social media app that everyone is talking about. What is Clubhouse? It’s the new and highly exclusive members-only social media app that recently launched, in a bid to give us a bit of a social life in 2021! It is currently only available to those […]

b4b needed to make sure that The Staff Canteen social network platform could cope with the surge in visitors on key dates running-up to and on-the-day of the 2020 TSC Awards. Awards ceremonies are usually hosted at a glittery gala event in London. Unfortunately, with lockdown restrictions, that was not possible for the first TSC Awards. […]

Your website might look great, but understanding how your existing and new customers navigate and engage with it is your key to getting those all-important leads, calls or sales. When monitoring the success of your site and assessing the user behaviour, there are a number of metrics we take into consideration. The impact each of […]

Rich snippets, schema, rich results, markup or structured data – whatever you call it – adding extra code that sits in the background of your site can help search engines to determine the structure of your website pages. This means that the search engines can display more ‘rich’ detail under your search results listing and users can make […]