The Latest b4b News and Marketing Industry Insights

Let’s try an experiment. Take a moment to imagine the colour green, and then think of the words that come to mind – you might come up with nature, freshness, growth, sustainability, and peace, just to name a few.Now think about the colour red. What words come to mind? Passion, anger, love, warmth, and danger […]

Having a strong social media presence has become a crucial element of any brand’s marketing strategy. In a study by Sprout Social, it was discovered that 90% of people will buy from brands they follow on social media.So how does social media work?Just having a presence on social media accounts isn’t the answer. Adopting the wrong social media approach […]

In the early days of the internet, you’d be lucky if a website page loaded in less than a minute. You’d be stuck waiting as it loaded line by line, pixel by pixel, without any promise it would even have the information you were looking for. Today’s net tells a different story. Innovations in network […]

Websites have come a long way since the 1990s, 2000s, and even 2010s, and they’ll continue to evolve further throughout the 2020s and beyond. The internet is constantly changing to incorporate the latest technological innovations and design standards, with websites becoming more sleek and user-friendly with each passing year.To stay relevant on the net, businesses […]

In the early days of Instagram, the app was a simple playground for artistic photography – a scenic landscape here, an arty travel shot there (and maybe a Rise filter to pull the whole thing together) – ah, how things have changed in the 13 years since its launch!Nowadays, Instagram is awash with brands using […]

Warm, serious, adventurous, introverted, disciplined… there’s no shortage of words you can use to describe personality. They’re all simply a way of defining the traits that make you, well, you.  Of course, personalities aren’t just limited to humans. It’s in our nature to assign personalities to the things around us, even if they’re not alive […]

According to a recent survey, digital marketing agency, b4b marketing, has been named among the top 100 Great Places to Work in the South for 2023.The Poole-based agency has been highlighted for offering excellent training opportunities, team socials, great company culture, birthdays off and hybrid working for its 45+ staff members. Specialising in marketing, software, web […]

Stories have been told for as long as humans have had a way to tell them. From prehistoric cave paintings to the latest Marvel movie, stories have long shaped the way we view the world around us.The reason we love stories is simple: stories evoke emotions, create meaning, and foster a sense of unity. The […]

As the existing platform will be discontinued, it is crucial that every website implements GA4 by June 30th 2023, to ensure uninterrupted data tracking. As you may be aware, Google Analytics is transitioning from Universal Analytics (UA) to Google Analytics 4 (GA4) effective 1st July 2023. GA4 is the latest version of Google Analytics and […]

According to Zippia, around 4.97 billion people worldwide access the internet with their mobile devices – about 90% of all global internet users. That’s a lot of people scrolling, tapping, and swiping their way through the net!With such a huge percentage, it only makes sense to design your website with mobile devices in mind. Overlooking […]