The Latest b4b News and Marketing Industry Insights

In the ever-evolving world of SEO, there’s one acronym you need to be keeping your eye firmly on: E-E-A-T, standing for Expertise, Experience, Authoritativeness, and Trustworthiness. E-E-A-T has become a cornerstone in Google’s search quality guidelines, but what does it actually mean, and why is it important to your SEO strategy? Let’s find out.What is E-E-A-T?E-E-A-T is a […]

It will come as no surprise that customers want to get a clear look at what they’re paying for before they part with their cash. In fact, studies have shown that 75% of online shoppers rely on product photos when making purchasing decisions; that’s 75% of potential customers that you could lose if you don’t have the […]

Have you ever wondered how much of a difference videos really make when it comes to influencing customer conversions? Well, according to video marketing statistics, 89% of people say watching a video has convinced them to buy a product or service. As it turns out, they make quite a difference indeed!Think about your own marketing strategy – […]

Ah, the good old ‘About Us’ page – the page that tells your customers who you are, what you’re all about, and why you’re all about it.Unfortunately, there’s always been a notion that ‘About Us’ pages don’t pack a punch. They don’t have the flashy appeal of the homepage, the practicality of a contact page, […]

Since their introduction in the 1980s, mobile phones have revolutionised the way we live our lives. They’ve become our constant companions, providing us with a wealth of information at our fingertips. From surfing the web to listening to music, there’s so much they can offer – you can even use them to make calls! (Who […]

With the number of smart speakers in homes on the rise, the number of people using voice search is predicted to increase significantly over the course of 2018. It is therefore important that your business understand the nuances of voice search and tailors its marketing strategy to include voice search optimisation. It’s impossible to deny […]

Poole-based digital marketing agency b4b are this month celebrating as they have taken on another office to meet increasing client demand and growth in staff numbers.The two storey, 2,200 square foot office is adjacent to their existing office of the same size on the Albany Business Park in Poole and will house the agency’s software […]

If you want your website to rank anywhere near the top of Google, you need to design it with Search Engine Optimisation (SEO) in mind from the very start.SEO is the practice of optimising a website to improve its ranking in search engine results pages (SERPs). The ultimate goal of SEO is to attract more visitors […]

Let’s try an experiment. Take a moment to imagine the colour green, and then think of the words that come to mind – you might come up with nature, freshness, growth, sustainability, and peace, just to name a few.Now think about the colour red. What words come to mind? Passion, anger, love, warmth, and danger […]

Having a strong social media presence has become a crucial element of any brand’s marketing strategy. In a study by Sprout Social, it was discovered that 90% of people will buy from brands they follow on social media.So how does social media work?Just having a presence on social media accounts isn’t the answer. Adopting the wrong social media approach […]