Alice Parsons /
Copywriter
Artificial intelligence (AI) as we know it was born in the 1950s, and it’s been quietly revolutionising everything from finance to healthcare ever since. Of course, it’s not until the last few years that things have really picked up speed. A wave of advancements in machine learning algorithms and deep learning has let machines learn from data on their own, without needing us to program every step. This has had a dramatic ripple effect on industries worldwide – including digital marketing.
AI has helped digital marketing evolve from a field reliant on guesswork to one driven by data and insights. It’s changed the game for how marketers plan their strategies, target customers, create content, and much more, and it shows no sign of slowing down any time soon.
At b4b, we keep our finger on the pulse of all the latest digital marketing trends. Below, we break down the five key ways AI is changing the game for good!
1. Content personalisation
Gone are the days of generic marketing eshots. AI can now analyse a vast array of customer data, including demographics, purchase history, browsing behaviour, and even social media interactions, to build detailed profiles of individual consumers. This lets marketers send out highly personalised messages and content that resonate with each audience member.
As an example, a sports apparel brand could use AI to tailor its emails to a customer’s favourite football team and recent browsing activity, recommending a new shirt or pair of shoes they’d likely love.
2. Smarter targeting
Traditionally, targeting the right audience involved educated guesses and a lot of trial and error. AI throws open the doors to a world of sharper targeting. By analysing vast datasets, AI algorithms can identify hidden patterns and consumer segments with incredible accuracy. This allows marketers to pinpoint the exact audience most likely to convert, maximising campaign reach and return on investment (ROI).
3. Automated workflows and chatbots
AI is taking on the burden of repetitive tasks that used to consume a big chunk of a marketer’s time. For instance, it can automate ad bidding, optimising campaigns in real-time to make sure they reach the target audience at the most cost-effective rate. AI-powered chatbots are another game-changer, providing 24/7 customer service and support, answering questions, and even qualifying leads. This frees up marketers to focus on more strategic initiatives like campaign development and creative brainstorming.
4. Content creation
AI can generate content ideas, write headlines, and even create images and videos. While the content will still need to be reviewed and refined by a human, it can be a great way to save time and resources.
5. Data-driven decision making
AI can analyse marketing campaign data to provide insights into customer behaviour, engagement metrics, and overall campaign performance. This lets marketers make data-driven decisions about budget allocation, campaign optimisation, and future marketing strategies.
Fuel your success with b4b’s cutting-edge marketing services
At b4b, we stay ahead of the curve by using the latest marketing tools and techniques, like AI, to supercharge your campaigns. Our team are constantly training on the newest developments so we can bring our A-game to every aspect of your marketing, from SEO and PPC to social media and email marketing. No matter your marketing goals, we’ve got the expertise to make them happen.
Ready to take your business to the next level? Get in touch with our friendly team today, and we’ll show you exactly how our marketing expertise can help you achieve the explosive growth you’re looking for.
