The Latest b4b News and Marketing Industry Insights

Why the right imagery can make or break your brand. A picture is worth a thousand words; therefore, the power of strong visuals is essential to conveying your brand effectively. Studies tell us that 90% of the information transmitted to our brains is visual and that these visuals are processed around 60,000 times faster than […]

Think that you don’t need to utilise video content as part of your marketing strategy? Think again. Video content is fast becoming an essential element of any marketing campaign and in fact 52% of marketing professionals worldwide name video as the type of content with the best ROI. Video content marketing has never been more […]

As the digital world evolves and marketing techniques change there is one method that remains stable as an effective means of marketing your business: SEO. Throughout each step of the ever-changing world of digital marketing, an effective SEO strategy remains one of the top marketing methods, along with social media marketing, lead generation and web design. […]

It seems that everyone has a website these days. Whether you run a large business in the home improvements industry or you are a small team of estate agents, there is one thing that businesses from all sectors have in common: a website that has the potential to increase your sales, strengthen your relationship with […]

Nothing has transformed the global digital marketing industry quite like social media, so we thought we should take a look at why you can no longer consider online marketing without a social media presence. When social media first took off, it hit the world like an asteroid; throwing up so much dust that people were […]

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]

We all pretty much know that social media is a big deal but not everyone understands the effect it can have on your search engine rankings. Understandably so since the whole issue isn’t exactly straight-forward. Contrary to what many people believe, Google doesn’t actually take social media directly into account in its ranking algorithm. However, […]

With 433 million users worldwide and more than 20 million of those based in the UK, LinkedIn has the potential to be a powerful platform for professional marketing. The opportunity to stand out from everyone else and gain exposure for you and your business is limitless…but only if you’re making the most of it. Here […]

Is LinkedIn part of your social media marketing strategy? If you’re a B2B company looking to engage fellow businesses, then it almost certainly should be. Why LinkedIn Should Still Be Part of Your Social Media Strategy LinkedIn has long been recognised as a powerhouse in the B2B digital space. If you’re a company aiming to engage […]

After weeks, maybe months, of getting your new website looking just right, getting it launched and live on the World Wide Web is not the end of the journey, it’s just the beginning…! Launching a new website is an exciting venture for any business. However, the real challenge lies in driving consistent and relevant traffic […]