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Looking to Franchise Your Business?

If you would like to expand your business and generate more income without the associated overheads of staffing and extra premises for example, franchising could be the way forward. Here at Bespoke 4 Business, we’ve worked with a number of clients to put together a complete business package to enable them to blueprint their business model […]

Understanding the Importance of Web Content

When embarking on a website redesign or launch, the content you showcase should be a top priority. It’s not just about being relevant and current; it’s about establishing trust and authority in your domain. With Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T), the content you produce should resonate with these principles. Websites primarily serve […]

Local Digital Marketing Tips

Local businesses need to adapt and evolve to stay relevant. Whether you’re a restaurant, retail store, or any other local enterprise, your digital marketing approach needs to cater to the current trends and technologies. Here is a helpful guide help you navigate the local digital marketing scene: Prioritise Mobile Optimisation With the majority of searches […]

7 Smart Security Tips to Help Safeguard Your Website Against Cyber Attacks

In today’s digital age, cyber threats have evolved, becoming more sophisticated and persistent. While household names such as TalkTalk and Marks & Spencer once made headlines for cyber breaches, the reality is that businesses of all sizes are potential targets. Protecting your website and customer data has never been more crucial. Here are seven security […]

Improve Your E-commerce Website Sales

An e-commerce site without sales is like a smartphone without apps or a car without wheels. If your e-commerce site is failing to stand out from the crowd and struggling to attract customers and, more importantly, sales, keep reading, as this article shows that driving traffic to your website and generating sales has never been […]

What Is Content Marketing?

‘Content’ is the latest buzzword in the world of marketing, but what exactly is it, and how can business owners use it to grow their business? Today’s businesses are using websites and blogs to demonstrate their expertise, sell their products or services and ultimately expand their operations, and having powerful and quality content is key. […]

Top Tips for Selling Online

In the current digital era, websites not only act as a platform to display products and services but also as a potent sales channel. If you’re delving into online selling, here are some tips to guide you right. Refine Your Strategy Determine the main goal of your online presence. Is it for selling products/services, generating leads, showcasing […]

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