The Latest b4b News and Marketing Industry Insights

Whilst off-the-shelf e-commerce platforms offer convenience, they often come with limitations that can hinder growth, user experience, and brand identity. Custom e-commerce solutions provide a fully-tailored approach, offering flexibility, scalability, and a competitive edge. Here’s why investing in a bespoke e-commerce system could be the best decision for your business. 1. A More Tailored User […]

In 2024, TikTok and Instagram transformed from mere social media platforms into bustling digital marketplaces, making it easier than ever for users to shop while they scroll. In the UK, TikTok Shop’s active sellers doubled to over 200,000 businesses, with daily sales skyrocketing by 93%.Instagram wasn’t left behind; with nearly 35 million UK users, 44% […]

In a game-changing announcement, Meta has revealed that Facebook will now prioritise “Views” as its primary content metric, aligning with Instagram’s recent shift. This move marks a significant evolution in how success is measured on these platforms, steering the focus away from impressions and towards engagement. But what does this really mean for businesses in […]

Whether you’re building software for consumers or your own team, ensuring it’s intuitive and user-friendly is critical. A well-executed user experience (UX) design can improve adoption rates, enhance user satisfaction, and help you avoid the need for potentially costly redesigns further down the line. In this blog post, we’ll explore why good UX design is […]

Video marketing has been a big deal for years, but 2025 has brought it to a whole new level. The biggest trend right now? Personalised video marketing. It’s the perfect way for small business owners to really connect with their audience, stand out from the competition, and see some serious results! If the idea of […]

As we bid farewell to 2024, December proved to be a month filled with achievements and celebrations for the b4b team. Here’s a look back at our highlights: Website Launches Our Web development team was on fire, delivering nine new websites for our clients. Notable launches include: The New Lawn Company: Showcasing their premium lawn […]

For startups venturing into the world of software and apps, building a Minimum Viable Product (MVP) is a strategic move that can make or break your product. An MVP focuses on delivering the core functionalities of your product, enabling you to test its viability with minimal investment. In this blog post, we’ll explore why developing […]

Feeling festive yet? Christmas is just around the corner, so let’s get into the celebratory spirit by taking a look back at all the fantastic things b4b accomplished last month! Website launches Our Web team has been on a roll this month, with plenty of new website launches to celebrate. Here are some of their […]

Social media is always changing, which means brands are constantly finding new ways to connect with their audiences. At b4b, we’re all about keeping an eye on the latest trends so our clients can stay ahead of the game. In today’s blog, we’re diving into one of the hottest trends in social media: short-form video […]