In today’s fast-paced digital world, short-form video is one of the most effective ways to engage customers and boost visibility across key platforms like LinkedIn and YouTube. For British SMEs, this presents a significant opportunity – not just to be seen, but to stand out.
Both platforms are seeing record-breaking engagement this year with short video content. LinkedIn recently reported a 36% increase in video watch time year-on-year, while YouTube Shorts has exploded to over 70 billion daily views, making it their fastest-growing content format.
But while the opportunity is clear, achieving genuine results requires more than simply pointing a phone at a product or employee. That’s where working with content creation experts like b4b becomes essential.
LinkedIn videos: Business-first, results-driven
LinkedIn’s audience is unique - it’s where professionals go to learn, network, and be inspired. That means content needs to be crafted with purpose, combining business relevance with compelling storytelling.
Here’s how a strategic approach, delivered by experts makes the difference:
- Content with intent: We align video with your brand’s goals, ensuring every piece speaks to your audience’s interests and challenges.
- Optimal lengths for impact: We tailor videos for maximum effectiveness – 15–30 seconds for brand awareness, longer form for deeper engagement.
- Mobile-first formats: Vertical and square videos designed to perform on LinkedIn’s dedicated video feed.
- Captions and accessibility: Professionally added subtitles make your content inclusive and easy to engage with.
- Scroll-stopping visuals: With expert editing, we ensure your message lands in the first three seconds – critical for retention.
- Premium quality production: No blurry clips or muffled audio here, we use professional-grade equipment and editing to reflect your brand in the best light.
- Clear, action-oriented messaging: Every video includes a strong call-to-action that drives meaningful response.
YouTube Shorts: Bite-Sized brilliance with big reach
While LinkedIn connects you with professional audiences, YouTube Shorts is where your brand can capture attention from broader consumer bases and build visibility fast. But to make Shorts truly effective, content must be quick, clever, on brand and crafted with precision.
With b4b, you benefit from:
- Concept development: We translate your brand story into short, impactful narratives optimised for the platform.
- Designed for discovery: Our videos are tailored for the vertical 9:16 format and strategically include keywords and trending audio for maximum visibility.
- SEO-ready titles and hashtags: We optimise each Short with the right metadata and tags to get you discovered.
- Cross-platform cohesion: We ensure your YouTube Shorts align with your wider content strategy, building a consistent, professional brand presence.
- Performance monitoring: With regular insights and analytics, we help you understand what’s working and refine your strategy for even greater success.
Why work with a partner like b4b?
While video content may appear easy to produce, true results come from strategy, expertise, and execution. At b4b, we specialise in helping SMEs harness the power of short-form video without the guesswork, stress, or sub-par quality.
By working with us, you get:
- Consistent, high-quality content tailored to each platform
- A seamless video marketing strategy aligned with your business goals
- Access to creative, production, and platform specialists
- More time to focus on running your business while we handle the content
Final Thoughts
Short-form video isn’t just a marketing trend – it’s a powerful, proven channel for connecting with your audience. And for British SMEs ready to grow, now is the perfect time to take it seriously. Let b4b help you create standout content that speaks volumes in just seconds. With our expert guidance, your video strategy won’t just keep up – it’ll lead the way.
Want to find out how we can help your business get video right?
