We get asked this all the time.
Looking to grow your Instagram following?
You’re not alone and this might just help. Below are a range of practical tips for increasing engagement, reaching new audiences, and building a loyal following on social media, all while staying true to your brand and working within your capacity.
Whether you’re a small business just starting out or an established brand aiming to scale, social media is a vital tool in today’s digital world. And the good news? You don’t have to go it alone, b4b marketing’s social media experts are here to lighten the load and help you make real progress, faster.
What kind of content works best?
Love video? Reels are your best friend. Instagram prioritises Reels in both the Reels and Explore tabs, where users spend a lot of time discovering new accounts. Well made, entertaining Reels centred around your business or services, can be a powerful way to reach fresh audiences organically.
Prefer using photos to showcase your services or products? Carousels are ideal. They actually offer you multiple chances to be seen. If a follower doesn’t scroll through all the cards, Instagram may serve the post again later, starting with a card that wasn’t previously viewed. More visibility equals more potential engagement.
Engagement = Reach & Reach = Growth
Instagram’s algorithm wants to connect people with content they genuinely enjoy. Likes, comments, shares, and saves act as signals that your content is worth showing to others, even those who don’t yet follow you.
How Do I Create More Engaging Content?
This is the golden question, and one that can easily become overwhelming. But it doesn’t have to be.
There are countless ways to make your content stand out, but here are a few basics to get you started:
- Be relatable - Content that’s humorous or emotionally resonant tends to be shared more.
- Spark conversation - Aim to post content that encourages DMs, comments, or story shares.
- Hook them early - The first 5 seconds of your Reel matter most. Use them wisely to draw viewers in.
- Use your insights - Track what works month-to-month and double down on your top-performing content.
Not sure where to start or just don’t have the time?
That’s where b4b’s experienced social media team comes in. We handle everything from strategy and planning to filming, editing, and reporting at the end of each month - so you don’t have to stress. Think of us as your plug-in social media department, here to take the pressure off while helping you grow faster, smarter.
How many reels should I be posting?
From our experience managing accounts that see the highest follower growth, the sweet spot tends to be 10 or more Reels per month.
That said, consistency and quality are far more important than quantity. Rushing out content just to tick a box won’t deliver results. Instead, focus on what you can sustain and what your audience responds to.
If you’re managing it all yourself, remember: your time, budget, and mental health matter. Don’t burn out trying to do it all alone.
And again, b4b is here to help. Our media team create high-performing, brand-aligned content that saves you time and gets results.
Why Consistency is Key
Consistency tells the algorithm (and your audience) that you’re here to stay. The more regularly you show up with valuable, engaging content, the more your account becomes trusted…and the more reach you earn as a result.
However, being consistent doesn’t mean a change in career to professional photographer, videographer or presenter!
Let the expert media team at b4b do the heavy lifting. From content calendars to video editing, we keep your feeds fresh and active, while you stay on track running your business.
Want to grow your followers without getting overwhelmed so you can actually focus on what you do best?
