Home / News / How Important Is Branding to a Business?

How Important Is Branding to a Business?

May 14, 2018

Continuity is key to the success of a brand. Ensuring that your brand style, tone, voice and message are the same across all marketing materials and touchpoints with your customers is absolutely crucial.

Strong branding is the key to success

From your shopfront to your website, seamless branding will ensure that your audience can recognise you in an instant. Whether this is just by seeing your logo, noticing your specific shade of colour, or even recognising your iconic choice of font. Our digital and print marketing experts are here to ensure that your brand is clear and strong, providing the identity your business needs to remain a cut above the rest.

Think of market-leading brands – what comes to mind when you think of them? You’ll find that, more often than not, what you remember about a business isn’t their products or services, but their branding and signature style. For example, consider Apple. An Apple store requires no signage for passers-by to verify which business they are encountering. The simplicity of the white walls and bright lighting say it all. This instant recognition is thanks to a strong branding campaign across all marketing mediums, and as a result, Apple has become a brand that is known and trusted by all.

Improve your business by building your brand

Are you ready to take your brand and business to the next level? Develop your style and identity with our marketing and business development experts today and reap the rewards in the future. For more information about branding development, website developmentsocial media management and printing servicescontact our team today on 01202 684400.

b4b Go Green to Support Forest Holme Hospice Charity

Poole-based digital agency, b4b Marketing, has thrown its support behind Forest Holme Hospice as its charity for 2024 and the team are well on their way to reaching their target of £1,000 for the year. The local agency, which specialises in marketing, software, websites and media, has already taken part in various initiatives so far […]

Unlock the Power of TV Advertising: Join Us at our Sky AdSmart Event!

b4b, along with partner agency Studio Global, is thrilled to extend a warm invitation to all marketing professionals and businesses in the South to join us at our upcoming Sky AdSmart event. We’ve teamed up with Sky AdSmart to showcase the potential of TV advertising and how AdSmart allows businesses of all shapes and sizes […]

All you need to know about Google Business Profile websites shutting down

In the past, Google offered a simple solution for businesses in need of a website: a basic, no-frills page built from their Business Profile information. These ‘one-pagers’ weren’t designed to climb search rankings, but they did a decent job of displaying key business details to potential customers. Google recently announced they’re shutting down these websites […]

b4b launches new media studio

We are delighted to announce that our brand new media studio is now available to hire to media professionals across the South. The expansive infinity cove studio and facilities on the Albany Business Park in Poole, Dorset have been created primarily for our in-house media team who provide photography, video and animation services, and now […]

b4b marketing

01202 684400
[email protected]
21 Albany Business Park, Cabot Lane,
Poole, Dorset, BH17 7BX

our Google reviews


social media

Be the first one to know about discounts, offers, news, giveaways and events