social media

why is social media marketing important for your business?

As we spend more time online than ever before, both our lifestyle and buying habits are increasingly influenced by what we see on social media channels, and a strong social media presence is something that many people have come to expect from a modern business that they can trust.

An online presence is incredibly important for businesses today, but this doesn’t just mean a stylish website. With nearly 3.5 billion people worldwide using platforms such as Facebook, Instagram, LinkedIn and Twitter, social media has the power to become one of your most valuable marketing tools and gives your business the potential to reach this huge number of users every day. By making your business easily accessible, you can improve client communication, elevate your brand profile, and increase sales. 

We recommend that social media marketing is implemented in conjunction with other marketing activity including SEO and PPC activity – providing a ‘halo effect’ of increased effectiveness across all three channels.

To find out more about how our dedicated team can help you harness the power of social media, please get in touch today on 01202 684400.

how can social media help your business?

When managed professionally, social media marketing engages existing customers, generates new leads, strengthens brand identity, increases website traffic and ultimately, facilitates conversions. As experienced social media marketers, our dedicated team understands the strategy, tools and instinct needed to harness the influence of social media, combining regular, relevant and engaging posts with customer profiling tools.

As well as dramatically raising your brand profile, having an integrated social media marketing strategy will also help the performance of your website as posts and updates will drive traffic to your site. The more visitors to your site, the more authoritative and relevant it is perceived in the eyes of Google and other search engines. This will help increase your position in the search engine rankings.

a team of seasoned social media professionals

As experienced social media marketers, our dedicated team understand the strategy, tools and instinct needed to harness the influence of social media, combining regular, relevant and engaging posts with customer profiling tools such as Facebook audiences. We will advise you on the right social media channels to focus on and can help design or refresh your profiles. We create engaging content and posts to communicate with your audience and look to build your followers across all social media accounts so that your brand exposure is building all the time. As well as helping to grow your social channels organically, we can also advise you on the merits and likely return on investment of paid advertising on social media platforms, such as Facebook Advertising and LinkedIn Promotion.

Our approach to social media management enables our clients to effectively reach their target audiences, engage with current and potential customers, create brand loyalty, increase website traffic, and drive sales.

The expert b4b social media team delivers compelling campaigns with clearly defined, consistent brand image and messaging that delivers results that align with your business goals. To discuss your social media marketing requirements, contact us today on 01202 684400.