Social media has the power to become one of your most valuable marketing tools with nearly 3.5 billion people worldwide using platforms such as Facebook, Instagram, LinkedIn and Twitter every day. Giving those people easy access to your business can result in improved client communication, elevated brand profile and increased sales.
As we spend more time online than ever before, both our lifestyle and buying habits are increasingly influenced by what we see on social media channels, and a strong social media presence is something that many people have come to expect from a modern business that they can trust.
We recommend that social media marketing is implemented in conjunction with other marketing activity including SEO and PPC activity – providing a ‘halo effect’ of increased effectiveness across all three channels.