Generate buzz for your business.
- Discovery call or meeting to discuss your aims – for example, are you celebrating a milestone, launching a product, or promoting an event?
- PR strategy and research. We'll compile a list of target publications and identify whether to take the local or national angle. We'll also identify bloggers and influencers to reach out to.
- 1 x press release tailored to different audiences – eg. to bloggers and local and national press/lifestyle & consumer magazines (as applicable). Includes gathering relevant quotes.
- Media relations – follow-up emails and calls with editors, bloggers and journalists.
- Managing press invites – inviting press to attend your event, managing the guest list, and following up with them after the event.
- Reporting – identifying value of coverage received (based on what advertising in the publications would typically cost), gathering press clippings, and evaluating the overall success of the campaign.
Break through the noise and make your voice heard.
Includes everything in the b4buzz package plus the creation of a dedicated and engaging landing page on your website. This landing page is where our campaign will aim to drive visitors to, and will include a data capture form so they can register their interest in your business.
Unlock the limitless potential of PR for your business.
Includes everything in the b4breakthrough package plus a three-hour brand workshop (via Zoom or in person) to identify tone of voice, key messaging and a campaign slogan. You'll get a brand guidelines document at the end.
The press release included in the b4boundless package is a deeper dive into consumer and/or industry insights, using your unique company data. We might also conduct an interview with a relevant expert, to help our findings carry extra weight. Using Google Trends, your website data, and other relevant sources to compile a unique, industry-leading report. Our designers will create supporting infographics.
We'll carry out four hours per month of social listening and identify relevant viral posts and trends that we can capitalise on.
Imagine the possibilities...
- Award applications – working with you to identify, write and submit applications to relevant industry awards.
- Fully integrated social campaign – includes strategy, paid campaigns (priced separately on demand, including creation and optimisation), copywriting, on-brand graphics, hashtag research, scheduling, separate reporting.
- Outreach and community management on social media – monitoring social comments and connecting with target audience/bloggers/etc.
- Photoshoot and/or video shoot to film promotional content – this can be used on social media (specialist social media shoots are available for creating Reels, TikTok content etc.), your landing page, as part of an exhibition stand – the possibilities are endless!
- Creating a digital or printed press pack that showcases your company, product and other relevant information.
- Product press pack – luxury branded rigid boxes designed to contain your product and other promotional items. These can be completely bespoke.
- Crisis management – in the unlikely event of any PR challenges, we can be on hand (subject to a retainer) to craft official statements, respond to comments and provide an extra layer of community management.
- Advertorial content – creation of supporting advertorial content, including researching relevant publications and finding solutions that suit your budget.
- PR and social integrated influencer marketing – working closely with influencers on a strategy to promote your event, product or service.
- Profiling and speaker opportunities – establishing you as thought leaders by identifying opportunities for you to speak at events, give comment in articles etc.
- Creation of additional infographics and other design assets.
For prices and to discuss how our PR packages could benefit your business, please get in touch with us today on 01202 684400.