In the past, Google offered a simple solution for businesses in need of a website: a basic, no-frills page built from their Business Profile information. These ‘one-pagers’ weren’t designed to climb search rankings, but they did a decent job of displaying key business details to potential customers.

Google recently announced they’re shutting down these websites in March 2024, affecting over 21 million sites.

If your business uses a Google Business Profile website, you might be concerned about the impact it will have. Not to worry – the web experts at b4b are here to help.

In the guide below, we’ll break down what’s happening in the coming months and what steps you should take to prepare for the shutdown. Let’s dive in…

Why is Google turning off Business Profile websites?

Google hasn’t provided an explicit reason for shutting down Google Business Profile websites, but they’re likely doing so to improve the online experience for both businesses and customers.

Here’s why this change might be happening:

  • Google wants to simplify the user experience by directing customers directly to the relevant Business Profile instead of maintaining separate websites. This could make it easier for users to find the information they need about a business.
  • Business Profile websites were relatively basic and offered limited customisation options compared to other website builders. They also lacked important features like product listings, detailed service descriptions, and contact forms.
  • Google might be encouraging businesses to create their own websites using alternative platforms to have more control over their online presence and potentially offer a richer experience to their customers.

What happens once your website is turned off?

Websites created using Google Business Profile will no longer be available from March 2024. If someone tries to visit your website after that, they’ll be redirected to your Business Profile. This redirection will last until 10th June 2024. After that date, they’ll see a “page not found” error instead.

What should you do to prepare for the shutdown?

If your website is shutting down soon, don’t panic! Just follow the steps below to keep your online presence thriving:

  • Claim and optimise your Google Business Profile: If you haven’t already, claim your Google Business Profile. You can then fill your profile with accurate, current information and eye-catching photos to attract searching customers.
  • Build a new website: contact us for a quote. Some of our standard websites start at just £500+vat.
  • Update your Google Business Profile website address: Once your new site is live, update your Business Profile with the new URL.

And there you go. By following these steps, you’ll be more than ready to navigate the ever-evolving online landscape, no matter what the future holds.

Expert web design and development from b4b

Is your website disappearing soon? We can help.

At b4b, we create sleek, modern websites that reflect your brand and drive results. We handle everything from design and development to SEO optimisation, making sure that your website is both visually stunning and easily discoverable by your target audience.

We have experience building websites for all kinds of businesses, from esports companies to construction firms, giving us the expertise to create the perfect website for you. Just browse through some of our previous work to see what we’re capable of!

Ready to get started? Get in touch online or give us a ring on 01202 684400, and let’s get started today!mobile-app-and-website-development