b4b News – March Roundup 2026

SW Homes Ltd 

SW Homes’ new website delivers a clear and professional presence for a family-run construction company across Dorset and the South Coast. Built to support credibility and lead generation, the site showcases services from bespoke renovations to new-build developments in a structured, accessible way. Focused on honest communication and reliable delivery, it reinforces their reputation while guiding users through a clear enquiry journey. 

NJM Construction 

The NJM Construction website introduces a premium digital presence shaped by over two decades of craftsmanship and experience. Designed to reflect their work across bespoke homes, extensions, and refurbishments, the site balances strong visuals with clear service messaging. By highlighting both technical precision and a personal approach, it positions NJM Construction as a trusted choice for high-quality residential builds. 

Melbury Interiors 

Melbury Bespoke Interiors’ new website presents a refined, design-led presence tailored to their work in fitted interiors for country homes. Focused on craftsmanship, proportion, and detail, the site brings their bespoke approach to life across kitchens, bedrooms, and living spaces. With carefully structured content and a subtle visual style, the website reflects their commitment to collaboration and enduring quality. 

If your website isn’t pulling its weight, it might be time for a rethink. Our Web Design and Development team is here to build something that works as hard as you do. 

Casa di Vini 

Our partnership with Casa di Vini, a family-run wine distributor across the UK, is now underway. To celebrate our joint media and marketing support, we were treated to an incredible spread of charcuterie boards, fresh pizza, and some seriously good wine. Safe to say, this is how partnerships should begin! 

Setmaster 

Setmaster recently shared a testimonial reflecting the impact of our ongoing marketing support. By combining strategic thinking with creative execution, the work has helped strengthen their brand presence and improve visibility in the market. 

“This Agency are full of wizards and I like the fact that I can conjure up the spells which they implement. Some of their marketing initiatives are so innovative they do seem magical hence the reference! Working with b4b has transformed the impact our brand has in the marketplace, thank you!” 

— Setmaster 

Phox Water 

Our latest case study with Phox Water shows how a structured, intent-led Google Ads strategy can improve performance at scale. After a full account rebuild, campaigns were simplified and aligned with user behaviour, increasing efficiency and results. This delivered a 40% reduction in cost per acquisition and a 184% increase in revenue, creating a stronger foundation for continued eCommerce growth. 

"When you have a very lean marketing team with multiple brands and sites to manage the attention to driving one brand is always challenged, based on depth of research clear actions and tight timelines. With B4B supporting our marketing team they have been able to deliver a very quick turnaround in performance and improve our marketing investment efficiency. It really is a team approach in B4B with multiple colleagues adding their expertise to fundamental improvements to the zero water ecom site. It’s a great job well started and a longer journey ahead as we bring exciting newness to the brand with clear market differential." 

— Andy Macer, Phox Water, Sales Director UK & Ireland 

Industrial Marine Solutions (IMS) 

We’re pleased to welcome Industrial Marine Solutions as a new client, supporting them with search engine optimisation (SEO) and social media. As a specialist supplier to the marine and industrial sectors, IMS brings extensive technical expertise across high-performance materials and infrastructure projects. Our work will focus on improving search visibility, strengthening their digital presence, and building a more consistent online profile to support long-term growth. 

Sustainable growth comes from a clear strategy and consistent execution. If you’re looking to align your Digital Marketing channels and improve performance, we’re ready to help. 

BTS: ProStar Energy 

Filmed on-site at Salisbury United Reformed Church, this ProStar Energy case study captures a solar installation in a historic setting. As part of a wider media campaign that combines footage, interviews, and visuals, the content focuses on measurable outcomes — from reduced energy costs to lower carbon emissions — to showcase a clear, engaging example of renewable solutions in action. 

Strong content is built with purpose. Speak to our Media team about creating video and photography that presents your work with clarity and impact. 

Local Digital Marketing Tips 

In this updated guide, we explore how businesses can strengthen their presence within local search and turn visibility into consistent enquiries. Covering areas such as search optimisation, geo-targeted advertising, social proof, and location-focused content, the article outlines practical steps to improve positioning in competitive service areas. It shows how clear, credible signals help businesses stand out at the moment customers are ready to choose. 

Understanding the Importance of Web Content for SEO 

This in-depth guide focuses on how website content supports search visibility, trust, and conversion performance. It explains how well-structured, user-focused copy aligns with search intent, strengthens authority, and improves engagement. By addressing clarity, accessibility, and long-term relevance, it positions content as a core driver of sustainable SEO performance. 

Staying competitive requires clear thinking and informed decisions. Our News page shares practical insights to help you refine your approach and support long-term growth. 

Sandra Tilley 

A huge milestone this month as Sandra celebrates a sensational 16 years with b4b. As our Finance Manager, Sandra plays a central role in keeping everything running smoothly behind the scenes, bringing consistency, accuracy, and a wealth of experience to the business. Outside of work, she enjoys time with her family, walking in the woods, and embracing her love of music (with U2 firmly at the top of the playlist). 

Matt Squires 

Celebrating three years, Matt continues to make a strong impact on our SEO team. With a focus on improving rankings, increasing traffic, and delivering measurable results, his work supports clients across a range of industries. When he’s not analysing performance or refining strategy, Matt can often be found exploring in his campervan, spending time with family, or tackling his latest hands-on project. 

Nate Slatford 

Marking his first year with us, Nate has quickly become a valued member of the team as a Copywriter. His work focuses on creating content that not only engages but also performs, supporting both search visibility and conversion. Outside of work, Nate enjoys reading, gaming, following AFC Bournemouth, and exploring his passion for music and film. 

Here’s to the milestones, the progress, and the people who make it happen. Think you’d fit right in? We’re always on the lookout for great talent to join the team. 

Branded Logo Hoodies 

Branded hoodies offer a practical way to keep your team comfortable while maintaining a consistent, professional appearance. Suitable for on-site work, events, and everyday use, they provide a balance of durability and style that supports both function and brand visibility. With options for embroidery or printed logos, each garment is produced to accurately and reliably reflect your brand. 

Whether you’re refreshing your team’s look or planning your next order, our Promotions team makes it straightforward to keep your brand visible, consistent, and ready for any setting. 

Join Our AI Workshop 

On 15th April, we’re hosting a hands-on AI Workshop at TradePod in Ringwood, designed to help businesses reduce time spent on everyday tasks and improve operational efficiency. The session covers practical applications, such as automating quoting and managing enquiries, as well as streamlining scheduling and project workflows. With lunch and networking included, attendees will leave with clear, actionable ways to implement AI in their business. 

TradePod: One Year On 

Built as a workspace specifically for tradespeople, the hub provides a professional environment where businesses can manage projects, meet clients, and collaborate more effectively. As featured in both the Bournemouth Echo and Yahoo News, TradePod has developed into a strong local network. It just goes to show the value of giving trades professionals access to the tools, structure, and community needed to operate more efficiently. 

Dani B Unfiltered 

This month, we’re celebrating a major milestone as Dani B Unfiltered reached 150K followers on Instagram, bringing her total across her social platforms to over 250K! As our Senior Organic Social Media Specialist, Dani’s growth reflects a consistent and creative approach to content that resonates with real audiences. Built on personality and insight, her success shows how well-executed organic strategy can deliver meaningful, long-term results. Ooo-rah! 

If you’re looking to grow your social presence or explore new ways to improve performance, our team is here to support your next step.