The Latest b4b News and Marketing Industry Insights

Updated 2025 Why do so many e-commerce stores struggle to generate consistent sales? The reality is simple: many businesses fail to address common barriers. They ignore key issues, like poor user experience, low visibility, or woeful marketing strategies. And what do they get? Lost revenue and frustrated customers. Worse yet, these same stores are missing […]

February may be the shortest month of the year, but at b4b, we packed it full of exciting projects, client wins, and standout moments across our teams. From stunning website launches to high-impact media shoots, here’s everything you need to know about what we’ve been up to this month.  Website Launches 👷 Solid Foundations Out with […]

Struggling to rank on Google? Master topical authority and dominate search results in 2025.What’s the key to ranking higher on Google without relying on endless backlink building? Topical authority. That’s right, search engines have shifted their focus away from just individual keywords. Now, they prioritise websites that show a strong understanding of a subject.Businesses should […]

The world of social media continues to evolve at an incredible pace, with major platforms rolling out new features to enhance engagement with your customers and improve their content discovery. As of February 2025, Instagram and X (formerly Twitter) have introduced significant updates that businesses in the UK should be leveraging to stay ahead of […]

Have you ever wondered why certain websites dominate Google or Bing’s search results while others seem invisible? That’s the power of SEO—or, for many businesses, the consequence of neglecting it. Search Engine Optimisation (SEO) ensures that your website is visible to people actively searching for what you offer. Without it, your site risks losing traffic and customers to competitors who are optimising their online presence.

For freight forwarding businesses navigating the complexities of logistics, investing in custom software can be a game-changer. Off-the-shelf solutions may offer basic functionality, but they often fall short in effectively addressing unique processes and requirements.Custom freight forwarding software provides a tailored approach, enabling you to streamline operations, improve efficiency, and gain a competitive edge. In […]

We’ve finally got to the end of the month. For some, this might feel like a miracle but at b4b we think it has flown by as a busy month to start the year off. So, what’s been happening over here? Website Launch Our web development team have had a strong start to the year, […]

Whilst off-the-shelf e-commerce platforms offer convenience, they often come with limitations that can hinder growth, user experience, and brand identity. Custom e-commerce solutions provide a fully-tailored approach, offering flexibility, scalability, and a competitive edge. Here’s why investing in a bespoke e-commerce system could be the best decision for your business. 1. A More Tailored User […]

In 2024, TikTok and Instagram transformed from mere social media platforms into bustling digital marketplaces, making it easier than ever for users to shop while they scroll. In the UK, TikTok Shop’s active sellers doubled to over 200,000 businesses, with daily sales skyrocketing by 93%.Instagram wasn’t left behind; with nearly 35 million UK users, 44% […]

In a game-changing announcement, Meta has revealed that Facebook will now prioritise “Views” as its primary content metric, aligning with Instagram’s recent shift. This move marks a significant evolution in how success is measured on these platforms, steering the focus away from impressions and towards engagement. But what does this really mean for businesses in […]