The Latest b4b News and Marketing Industry Insights

Meta’s just rolled out a fresh batch of updates to its advertising tools and if you’re a business owner, this one’s worth paying attention to. The spotlight is firmly on messaging, with a big push towards WhatsApp. Why? Because more and more of your customers are chatting in DMs instead of posting on their feeds.Here’s […]

August brought a mix of sunshine, school holidays, and screen time, and we made the most of every minute. While the summer was in full swing, our team was busy launching websites, creating bold media, and swinging clubs for charity. All while sharpening their pencils, freshening up their notebooks, and taking a little hit of […]

Generative AI makes content creation fast and cheap. With the right prompts, a single marketer can output thousands of words in minutes. It’s no wonder so many businesses are scaling SEO with AI.The idea is tempting: publish hundreds (or thousands) of AI-written pages, flood Google with keyword-rich content and capture traffic without hiring experienced copywriters.It’s […]

Customer expectations have changed. Today’s buyers want instant answers, seamless experiences, and 24/7 availability. If your website or app can’t deliver, you risk losing them to a competitor who can. That’s where chatbots – particularly AI-powered chatbots – come in. Once seen as a ‘nice-to-have,’ they’re quickly becoming an essential tool for businesses of all […]

Sticky content captures your audience’s attention and keeps them engaged long after they’ve landed on your page. It encourages readers to stay longer, explore more, and return in the future. But how do you create content that achieves this? Sticky content is about far more than just grabbing attention. It has to provide real value […]

If you haven’t yet explored LinkedIn advertising, it might be time to reconsider. With over 44.6 million members in the U.K. alone, over 1 billion members worldwide, and growing engagement, LinkedIn offers a strong opportunity for advertisers looking to reach decision-makers and professionals in a business context.In fact, LinkedIn is now the number one platform […]

With the sun blazing and our project board even hotter, July came in fast and left no time for a breather. From back-to-back shoot days to new site launches and a 13-mile charity walk under blue skies, the pace was full-on (occasionally fuelled by ice cream). We rallied on the padel court, played sous chef at […]

Not all SEO copy is created equal. AI tools are fast. AI tools are affordable. And right now, everyone’s experimenting with them, from startups to in-house teams, under pressure to produce more with less. But is AI copywriting actually good for SEO, or is it quietly undermining your content strategy and the results you’re chasing?The […]

In today’s digital-first world, it’s not enough for software to just “work” – it needs to work together. In this blog, we’ll break down what APIs are, how they work, and why they may be important for your business. What is an API? API stands for Application Programming Interface and they allow different pieces of […]