The Latest b4b News and Marketing Industry Insights

Google Analytics is a free tool that offers digital marketers in-depth insights into how their website performs. It monitors everything, from website traffic to user behaviour. It also helps marketers track conversions and fine-tune their campaigns.Yet, with all the data Google Analytics provides, knowing how to use it with Search Engine Optimisation (SEO) is essential […]

As the festive season approaches, UK businesses have a prime opportunity to engage customers and boost sales. With the right social media strategies, you can create memorable experiences that resonate with your audience. Here are some expert tips from b4b’s social media marketing team to help you make the most of this festive period.1. Start […]

At b4b, we often hear businesses use the terms marketing and advertising as if they’re interchangeable. While they’re closely connected, they serve distinct purposes and require different strategies – especially if you’re aiming for long-term, sustainable success.Understanding the difference between the two isn’t just a matter of semantics. It’s a strategic advantage that helps businesses […]

September signalled the shift to shorter days and cooler nights, but at b4b the pace only picked up. We launched shiny new websites, captured events at DSEI London and Fullerians RFC, and set sail for our summer party before docking at the Southampton Boat Show. Between fresh app prototypes and a fair few workiversaries worth cheering, […]

Imagine looking for life-changing advice on medical treatment, financial planning, or legal issues. What if you stumbled upon inaccurate or misleading content? The consequences could be catastrophic. This is where YMYL (Your Money or Your Life) content comes in.Originally, “Your Money or Your Life” was a threat used by highwaymen, offering victims the choice between […]

You’re on your lunch break. One hand on your phone, the other on a sandwich. Static graphic? Skip. Mini essay? Scroll on. A moving, captioned clip? You stop, you watch, you click. Right there is the conversion power of video marketing on social media.It isn’t guesswork, either. According to Wyzowl’s 2025 Video Marketing Report, 84 […]

Building an app is a big investment. It’s not just about coding features, it’s about creating something that solves real problems, delights users, and supports your business goals. But how do you make sure your app hits the mark before you commit to full-scale development? At b4b, developing a prototype is an essential step in […]

Meta’s just rolled out a fresh batch of updates to its advertising tools and if you’re a business owner, this one’s worth paying attention to. The spotlight is firmly on messaging, with a big push towards WhatsApp. Why? Because more and more of your customers are chatting in DMs instead of posting on their feeds.Here’s […]

August brought a mix of sunshine, school holidays, and screen time, and we made the most of every minute. While the summer was in full swing, our team was busy launching websites, creating bold media, and swinging clubs for charity. All while sharpening their pencils, freshening up their notebooks, and taking a little hit of […]