The Latest b4b News and Marketing Industry Insights

We all pretty much know that social media is a big deal but not everyone understands the effect it can have on your search engine rankings. Understandably so since the whole issue isn’t exactly straight-forward. Contrary to what many people believe, Google doesn’t actually take social media directly into account in its ranking algorithm. However, […]

With 433 million users worldwide and more than 20 million of those based in the UK, LinkedIn has the potential to be a powerful platform for professional marketing. The opportunity to stand out from everyone else and gain exposure for you and your business is limitless…but only if you’re making the most of it. Here […]

Is LinkedIn part of your social media marketing strategy? If you’re a B2B company looking to engage fellow businesses, then it almost certainly should be. Why LinkedIn Should Still Be Part of Your Social Media Strategy LinkedIn has long been recognised as a powerhouse in the B2B digital space. If you’re a company aiming to engage […]

After weeks, maybe months, of getting your new website looking just right, getting it launched and live on the World Wide Web is not the end of the journey, it’s just the beginning…! Launching a new website is an exciting venture for any business. However, the real challenge lies in driving consistent and relevant traffic […]

If you’re in charge of managing your company’s social media platforms, or you’re thinking about making a splash into the world of social media for the very first time, one of the toughest, and most time-consuming, tasks is developing good quality and engaging content to share with your audience on an almost daily basis.  But…don’t […]

If you would like to expand your business and generate more income without the associated overheads of staffing and extra premises for example, franchising could be the way forward. Here at b4b, we’ve worked with a number of clients to put together a complete business package to enable them to blueprint their business model to offer […]

When embarking on a website redesign or launch, the content you showcase should be a top priority. It’s not just about being relevant and current; it’s about establishing trust and authority in your domain. With Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T), the content you produce should resonate with these principles. Websites primarily serve […]

Local businesses today face a fast-changing digital landscape. Whether you’re running a bustling restaurant, a high-street retail shop, or a local service business, adapting your digital marketing efforts is crucial for staying competitive – and visible.To help you thrive in your local market, we’ve compiled a comprehensive guide packed with actionable insights to sharpen your […]

In today’s digital age, cyber threats have evolved, becoming more sophisticated and persistent. While household names such as TalkTalk and Marks & Spencer once made headlines for cyber breaches, the reality is that businesses of all sizes are potential targets. Protecting your website and customer data has never been more crucial. Here are seven security […]

‘Content’ is the latest buzzword in the world of marketing, but what exactly is it, and how can business owners use it to grow their business? Today’s businesses are using websites and blogs to demonstrate their expertise, sell their products or services and ultimately expand their operations, and having powerful and quality content is key. […]