The Latest b4b News and Marketing Industry Insights

A/B testing is an excellent tool for marketers looking to improve their goal conversion rates. It is an experimental method used to gather insight into audience preferences and behaviour by comparing two variants against each other by performance through analytics. What is A/B testing? Simply put, A/B testing is a process which marketers use to […]

The truth is, nobody likes receiving spam mail. It’s therefore essential that you make your emails stand out from the crowd and grab the attention of your audience from before they even open the message. Why is email marketing important? Despite email being one of the older channels for digital marketing available, it is still […]

Keeping a consistent brand voice across your website, social media and advertising is very important in creating a solid brand identity. If your business has its own distinctive voice, then customers will be able to more easily identify your brand from amongst your competition. However, this can be more challenging than you think: should your content tone be casual or […]

Some companies look at social media as just another thing to add to their already too long to-do list and that’s understandable. However, according to Statista, as of January 2017, there were forty-two million active social media users in the UK, which accounts for 64% of the total population. It’s therefore highly likely that your […]

Why the right imagery can make or break your brand. A picture is worth a thousand words; therefore, the power of strong visuals is essential to conveying your brand effectively. Studies tell us that 90% of the information transmitted to our brains is visual and that these visuals are processed around 60,000 times faster than […]

Think that you don’t need to utilise video content as part of your marketing strategy? Think again. Video content is fast becoming an essential element of any marketing campaign and in fact 52% of marketing professionals worldwide name video as the type of content with the best ROI. Video content marketing has never been more […]

As the digital world evolves and marketing techniques change there is one method that remains stable as an effective means of marketing your business: SEO. Throughout each step of the ever-changing world of digital marketing, an effective SEO strategy remains one of the top marketing methods, along with social media marketing, lead generation and web design. […]

It seems that everyone has a website these days. Whether you run a large business in the home improvements industry or you are a small team of estate agents, there is one thing that businesses from all sectors have in common: a website that has the potential to increase your sales, strengthen your relationship with […]

Nothing has transformed the global digital marketing industry quite like social media, so we thought we should take a look at why you can no longer consider online marketing without a social media presence. When social media first took off, it hit the world like an asteroid; throwing up so much dust that people were […]

As we move away from the first quarter of the year, now is the perfect time to reflect – so what better way to do that than with some incredible statistics? And let’s be honest, who doesn’t enjoy a good stat or two? Instagram now has over 1million active advertisers The quick-photo app has just […]