The Latest b4b News and Marketing Industry Insights

If you would like to expand your business and generate more income without the associated overheads of staffing and extra premises for example, franchising could be the way forward. Here at b4b, we’ve worked with a number of clients to put together a complete business package to enable them to blueprint their business model to offer […]

When embarking on a website redesign or launch, the content you showcase should be a top priority. It’s not just about being relevant and current; it’s about establishing trust and authority in your domain. With Google’s emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T), the content you produce should resonate with these principles. Websites primarily serve […]

Local businesses today face a fast-changing digital landscape. Whether you’re running a bustling restaurant, a high-street retail shop, or a local service business, adapting your digital marketing efforts is crucial for staying competitive – and visible.To help you thrive in your local market, we’ve compiled a comprehensive guide packed with actionable insights to sharpen your […]

In today’s digital age, cyber threats have evolved, becoming more sophisticated and persistent. While household names such as TalkTalk and Marks & Spencer once made headlines for cyber breaches, the reality is that businesses of all sizes are potential targets. Protecting your website and customer data has never been more crucial. Here are seven security […]

‘Content’ is the latest buzzword in the world of marketing, but what exactly is it, and how can business owners use it to grow their business? Today’s businesses are using websites and blogs to demonstrate their expertise, sell their products or services and ultimately expand their operations, and having powerful and quality content is key. […]

In the current digital era, websites not only act as a platform to display products and services but also as a potent sales channel. If you’re delving into online selling, here are some tips to guide you right. Refine Your Strategy Determine the main goal of your online presence. Is it for selling products/services, generating leads, showcasing […]