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Most businesses treat email marketing like a spare room. Useful in theory, ignored in practice, occasionally tidied up before someone important visits. That’s a mistake, and the return on investment (ROI) data makes it an expensive one. The problem isn’t that email doesn’t work. It’s that most campaigns are built poorly with no segmentation, no […]
The first hurdle your email marketing campaign faces is getting the information you need noticed by your intended audience; that means you need them to open the email. The average email open rate is between just 12-25%, so it is important that you try and make an instant impact to boost your odds. If your […]
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Poole, Dorset, BH17 7BX
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